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" Understanding place is critical to achieving corporate growth. "
John Quelch
Place
Understanding
Growth
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" If I ask for money, all I get is advice. But if I ask for advice, I end up getting money. "
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" There are distinct categories of consumers, each of which needs to be addressed in a different way. "
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" You have to be willing to totally immerse yourself in China in order to have in-depth exposure to China. "
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" You have lines of people outside Apple stores waiting for the latest iPhone, which adds to the hype around new product launch. So scarcity has value not just in its own right, but as a basis for free PR - it can become a story on the nightly news. "
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" Obama and Clinton make an interesting contrast in brands. "
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" Instead of being focused on teaching what we already know, we now have to be focused on creating new knowledge that is China-based, because it's absolutely clear that China is going to shift from a production economy to a knowledge economy. "
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" If you can promise a vital and vibrant research environment as well as great students to your faculty, you can recruit some top faculty. The top faculty on your roster will then help you to attract further top students in your program. "
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" The FTC doesn't regulate political speech. "
John Quelch
Political Speech
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" Mention health in most companies, and the cost of health insurance is what comes to mind, not how the company can invest to prevent further escalation in societal health care costs. "
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" The only thing you need to set up a business school is a warm body and a piece of chalk. "
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Need
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" The president can't succeed without Congress, and Congress can't succeed without the president. The image of one depends on the image of another. It is not a zero-sum game. "
John Quelch
Congress
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" Paying extra for prime placement can often pay off. "
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" What you don't do is contacting someone you haven't reached out for 10 years and asking for money. "
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" The closer a brand can cozy up to a consumer with a message along the lines of, 'We're all in this together,' the better off a brand will be. "
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" Personal brand equity erodes much faster than corporate brand equity. "
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" Changing our consumer behaviour is similar to quitting smoking. Unless people are shocked into doing it, either by social disapproval or family disapproval or fear of the medical consequences, they'll just keep on smoking. "
John Quelch
Family
Smoking
Fear
" Pepsi and Coke have to co-exist on the shelf for the long term because if they pull each other down, no one's going to drink carbonated soft drinks anymore. "
John Quelch
Coke
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" I think part of the problem that the Republicans have is that the base has, in many cases, certain litmus test issues on which they are black and white on their thinking. "
John Quelch
Black And White
Black
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" America's health depends on all businesses, not just healthcare companies, to do their part. "
John Quelch
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" You certainly don't want to market the president as if he or she were a box of breakfast cereal. "
John Quelch
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Market
" If there is cultural imperialism, it is definitely American. "
John Quelch
Cultural
American
Imperialism
" The Starbucks brand has shifted over time from being a specialty brand to being more of a mass brand. There is a gap at the top of the market. "
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" In flush times, a rising tide of consumption can compensate for less than optimal branding, positioning, pricing or segmentation. "
John Quelch
Rising
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" When times are good, there is budget available for increased research on secondary products or customers. "
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" To be a dean, you have to be a salesman as well as a scholar. "
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" Ease of navigation is important in both physical and virtual space. "
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" Consumers around the world are excited to share common experiences. "
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Common
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" The skills associated with knowledge creation are totally different from the skills associated with production. "
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Creation
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Knowledge
" Younger people obviously are more likely to openly express their political affiliations in terms of gear. "
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Gear
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" The Trump brand is complicated because it conflates a personal brand with a corporate brand. That means that the Trump persona affects the corporate reputation in a more direct way than, say, Richard Branson's actions affect Virgin. "
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