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" Expect more than others think possible. "

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" I was working probably at the age of 10, when I had my first paper route. I had every different kind of job you could possibly imagine as a young kid. "

" Profitability is a shallow goal if it doesn't have a real purpose, and the purpose has to be share the profits with others. "

" America's leaders need to put their feet in the shoes of working Americans. "

" I think growth covers up mistakes. "

" We have a big opportunity in China. We think the number of stores here can rival the number in North America. "

" Our history is based on extending the brand to categories within the guardrails of Starbucks. "

" The challenge of the retail business is the human condition. "

" We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation. "

" Post-9/11, we saw an immediate uptick in the amount of people in our stores, all over the country. People wanted that human connection. We are not going to fracture the Starbucks experience. "

" Starbucks has a role and a meaningful relationship with people that is not only about the coffee. "

" Managing a business, small or large, today requires an extremely disciplined, thoughtful approach with regard to the pressure that people are under. "

" I'm a voracious reader. "

" Starbucks has stores in America in many, many communities that are governed by many, many different municipalities. Starbucks cannot dictate to a municipality in Cincinnati or Kansas City or Sacramento how or why or when there should be a recycling program. "

" I never took classic business classes in college, so I don't have the background that any of the people running large companies have. "

" I'm not losing any sleep over Dunkin Donuts. "

" My mother taught me something at a young age - she said 'you are the company you keep'. To define yourself by some label or some level of resources - that's pretty shallow. "

" I think the most important thing that I think everyone in America must have is belief that wherever they live, whatever station they have in life, that the American dream is alive and well. I think the fracturing of trust and confidence is in the American dream. "

" A great business has to have a conscience. You have to know who you are and who you are not. "

" I think there is probably no better person to aspire to emulate than Steve Jobs and what he has done at Apple in terms of his leadership, his innovation, not settling for mediocrity. "

" What I would say to young entrepreneurs is there's so many moments in your life where you have these dreams, and people are trying to protect you, and they say, perhaps, friends, family, parents sometimes, they don't agree with it, they think, 'This is just too high of a hurdle.' And I don't agree with that. "

" I do think - as self-serving as it sounds - that I was the right person, given the very, very strong headwind we had from the economy and our own issues, to come back and rewrite the future of the company. "

" When you're surrounded by people who share a passionate commitment around a common purpose, anything is possible. "

" I really believe that you cannot use the stock market as a proxy for the economy. "

" For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be a problem, not in the near term, but over time. "

" Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own. "

" Risk more than others think safe. "

" The Starbucks customer and the Teavana customer are two very different customers, two different need states that are highly complimentary. "

" I love being the underdog. "

" I tried to build a company my father would have been proud to work for, that he would have looked back on and said, 'That's the company that honoured me, even though I don't have an education'. I wanted to build a company that had a conscience. "

" China traditionally has been a tea-drinking country but we turned them into coffee drinkers. "