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" Profitability is a shallow goal if it doesn't have a real purpose, and the purpose has to be share the profits with others. "

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" I'm not losing any sleep over Dunkin Donuts. "

" If you don't love what you're doing with unbridled passion and enthusiasm, you're not going to succeed when you hit obstacles. "

" For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be a problem, not in the near term, but over time. "

" I despise research. I think it's a crutch. "

" The growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have a global business... and in many parts of the world, tea is much, much bigger than coffee, and we're going to bring tea and bring our capability and our understanding of what we've done for coffee to tea. "

" The hardest thing about being a leader is demonstrating or showing vulnerability... When the leader demonstrates vulnerability and sensibility and brings people together, the team wins. "

" I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values. "

" I do feel, in a sense, the rules of engagement for citizenship has changed, and we must encourage other people to speak up and to take action. "

" Growing up I always felt like I was living on the other side of the tracks. I knew the people on the other side had more resources, more money, happier families. "

" We have a big opportunity in China. We think the number of stores here can rival the number in North America. "

" It's ironic that no matter where I go, I meet people from Brooklyn. I'm proud of that heritage. It's where I'm from, who I am. "

" I think what we're lacking in society, not only in the U.S. but also around the world, is to find heroes once again and to celebrate these kind of people. "

" Americans reading the paper, listening to the news every single day, and all you hear is things are getting worse and worse. And that has a psychological effect on consumer confidence. That's what consumer confidence is. "

" We must restore the emotional relationship that people have to the idea of America, that no matter where you come from, no matter where you live, that you have access to the same opportunities that somebody who is born in privilege. "

" You can't build any kind of organization if you're not going to surround yourself with people who have experience and skill base beyond your own. "

Surround Yourself

" Business leaders cannot be bystanders. "

Business Leaders

" Anybody can leverage celebrity for profit. "

" Starbucks represents something beyond a cup of coffee. "

" I think the currency of leadership is transparency. You've got to be truthful. I don't think you should be vulnerable every day, but there are moments where you've got to share your soul and conscience with people and show them who you are, and not be afraid of it. "

" I'm not as interested in what you make as I am in what you're passionate about. What business are you really in? "

" Starbucks has stores in America in many, many communities that are governed by many, many different municipalities. Starbucks cannot dictate to a municipality in Cincinnati or Kansas City or Sacramento how or why or when there should be a recycling program. "

" Success is best when it's shared. "

" I think the most important thing that I think everyone in America must have is belief that wherever they live, whatever station they have in life, that the American dream is alive and well. I think the fracturing of trust and confidence is in the American dream. "

" When it comes to Starbucks, I take every threat very personally. "

" We can't wait for Washington. Business leaders are going to have to galvanize their own constituencies and do everything they can to demonstrate confidence in the economy, and I think that can be contagious. "

" Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust. "

" The evolving social and digital media platforms and highly innovative and relevant payment capabilities are causing seismic changes in consumer behavior and creating equally disruptive opportunities for business. "

" I never took classic business classes in college, so I don't have the background that any of the people running large companies have. "

" Managing a business, small or large, today requires an extremely disciplined, thoughtful approach with regard to the pressure that people are under. "

" At an early age, my mother gave me this feeling that anything is possible, and I believe that. "