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" As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you. "
Tom Peters
Powerful
Want
You
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" I think it's wonderful to save the world, but you need to be part of the world, too. "
Tom Peters
Wonderful
Think
You
" Excellent firms don't believe in excellence - only in constant improvement and constant change. "
Tom Peters
Change
Believe
Improvement
" Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You. "
Tom Peters
Age
You
Today
" As far as I'm concerned, the first business leader who was able to establish a cult of personality around his tenure was Lee Iacocca. "
Tom Peters
Leader
Business
First
" We found that the most exciting environments, that treated people very well, are also tough as nails. There is no bureaucratic mumbo-jumbo... excellent companies provide two things simultaneously: tough environments and very supportive environments. "
Tom Peters
Well
Two
Tough
" Good managers have a bias for action. "
Tom Peters
Bias
Managers
Action
" Anybody who is an entrepreneur is a person who essentially has impaired judgment. The odds of success are zilch. "
Tom Peters
Entrepreneur
Person
Success
" Vision is dandy, but sustainable company excellence comes from a huge stable of able managers. "
Tom Peters
Sustainable
Excellence
Company
" One of the biggest problems of 'In Search of Excellence' is that it focused on giant, publicly-traded companies. There are thousands upon thousands of excellent companies. Some of them are two-person accountancies in a community of three thousand people. "
Tom Peters
Excellence
People
Problems
" 'In Search of Excellence' was an afterthought, the runt of the McKinsey consulting litter, a hip-pocket project that was never supposed to amount to much. "
Tom Peters
Excellence
Much
Never
" If a window of opportunity appears, don't pull down the shade. "
Tom Peters
Leadership
Down
Window
" South Africa has all the tools to compete in the new global village - an eager workforce, ready to take on any challenge. "
Tom Peters
Challenge
Village
Tools
" Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures. "
Tom Peters
Improvement
Design
Business
" Stop being conned by the old mantra that says, 'Leaders are cool, managers are dweebs.' Instead, follow the Peters Principle: Leaders are cool. Managers are cool too! "
Tom Peters
Principle
Stop
Too
" For the blue-collar worker, the driving force behind change was factory automation using programmable machine tools. For the office worker, it's office automation using computer technology: enterprise-resource-planning systems, groupware, intranets, extranets, expert systems, the Web, and e-commerce. "
Tom Peters
Web
Change
Driving
" Test fast, fail fast, adjust fast. "
Tom Peters
Adjust
Business
Fail
" Give a lot, expect a lot, and if you don't get it, prune. "
Tom Peters
Expect
You
Prune
" Design is so critical it should be on the agenda of every meeting in every single department. "
Tom Peters
Meeting
Single
Should
" I don't read many business books. I read good fiction. Business is about people, so my favorite business books are anything by Dickens. "
Tom Peters
Anything
Books
Business
" The workplace revolution that transformed the lives of blue-collar workers in the 1970s and 1980s is finally reaching the offices and cubicles of the white-collar workers. "
Tom Peters
Workplace
Revolution
Blue-Collar
" If you really want to kill morale, have layoffs every two months for the next two years. "
Tom Peters
Morale
Next
Two
" All business success rests on something labeled a sale, which at least momentarily weds company and customer. "
Tom Peters
Customer
Business
Company
" Business book writing for me is when some set of ideas gets stuck in my mind, I write a book about it. I haven't got a theory and I haven't got a framework. "
Tom Peters
Me
Mind
Writing
" Winners must learn to relish change with the same enthusiasm and energy that we have resisted it in the past. "
Tom Peters
Change
Past
Learn
" If your company has a clean-desk policy, the company is nuts and you're nuts to stay there. "
Tom Peters
Your
Company
Nuts
" I had no idea what I was doing when I wrote 'Search.' There was no carefully designed work plan. There was no theory that I was out to prove. "
Tom Peters
Prove
Search
Theory
" The simple act of paying positive attention to people has a great deal to do with productivity. "
Tom Peters
Act
People
Positive
" Business is about people. It's about passion. It's about bold ideas, bold small ideas or bold large ideas. "
Tom Peters
Small
Passion
People
" A passive approach to professional growth will leave you by the wayside. "
Tom Peters
Growth
Leave
You
" The best leaders... almost without exception and at every level, are master users of stories and symbols. "
Tom Peters
Best
Without
Master