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" One simply cannot pay tribute to Stephen Covey without saying at the outset that he was a lovely human being. "

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" I endorse a lot of people - sometimes people say I endorse too many books. And my response has always been the same: If I can get one case study that can give me one good idea that I can implement for $25, or for these days one-third of that on Kindle, I've gotten a very good deal. "

" Vision is dandy, but sustainable company excellence comes from a huge stable of able managers. "

" Mastery is great, but even that is not enough. You have to be able to change course without a bead of sweat, or remorse. "

" Today brands are everything, and all kinds of products and services - from accounting firms to sneaker makers to restaurants - are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz. "

" My problem is not that I see all 17 sides of any issue, but I'm equally passionate about all 17 sides simultaneously. "

" Community organizing is all about building grassroots support. It's about identifying the people around you with whom you can create a common, passionate cause. And it's about ignoring the conventional wisdom of company politics and instead playing the game by very different rules. "

" I had no idea what I was doing when I wrote 'Search.' There was no carefully designed work plan. There was no theory that I was out to prove. "

" A passive approach to professional growth will leave you by the wayside. "

" Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You. "

" I know it sounds crazy, but you've got to let what you're going to do find you, rather than you pursuing it. "

" One of the biggest problems of 'In Search of Excellence' is that it focused on giant, publicly-traded companies. There are thousands upon thousands of excellent companies. Some of them are two-person accountancies in a community of three thousand people. "

" I don't want the 35-year-olds in my audience to think of me as as 'pops' giving the kind of advice that only 65-year-olds can understand. "

" As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you. "

" South Africa has all the tools to compete in the new global village - an eager workforce, ready to take on any challenge. "

" I think economics is about passion. Economic progress, whether it is a two-person coffee shop or whether it is Netscape, is about people with brave ideas. Because it is brave to mortgage the house, when you've got two kids, to start a coffee shop. "

" Anybody who is an entrepreneur is a person who essentially has impaired judgment. The odds of success are zilch. "

" I think it's wonderful to save the world, but you need to be part of the world, too. "

" Stop being conned by the old mantra that says, 'Leaders are cool, managers are dweebs.' Instead, follow the Peters Principle: Leaders are cool. Managers are cool too! "

" The best leaders... almost without exception and at every level, are master users of stories and symbols. "

" Business book writing for me is when some set of ideas gets stuck in my mind, I write a book about it. I haven't got a theory and I haven't got a framework. "

" Test fast, fail fast, adjust fast. "

" All business success rests on something labeled a sale, which at least momentarily weds company and customer. "

" All white-collar work is project work. The single salient fact that touches all of our lives is that work is being reinvented. "

" 'In Search of Excellence' was an afterthought, the runt of the McKinsey consulting litter, a hip-pocket project that was never supposed to amount to much. "

" For the blue-collar worker, the driving force behind change was factory automation using programmable machine tools. For the office worker, it's office automation using computer technology: enterprise-resource-planning systems, groupware, intranets, extranets, expert systems, the Web, and e-commerce. "

" 'In Search of Excellence' - even the title - is a reminder that business isn't dry, dreary, boring, or by the numbers. Life at work can be cool - and work that's cool isn't confined to Tiger Woods, Yo-Yo Ma, or Tom Hanks. It's available to all of us and any of us. "

" As far as I'm concerned, the first business leader who was able to establish a cult of personality around his tenure was Lee Iacocca. "

" Communication is everyone's panacea for everything. "

" Remember my mantra: distinct... or extinct. "

" Winners must learn to relish change with the same enthusiasm and energy that we have resisted it in the past. "