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" All business success rests on something labeled a sale, which at least momentarily weds company and customer. "
Tom Peters
Customer
Business
Company
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" The best leaders... almost without exception and at every level, are master users of stories and symbols. "
Tom Peters
Best
Without
Master
" Vision is dandy, but sustainable company excellence comes from a huge stable of able managers. "
Tom Peters
Sustainable
Excellence
Company
" I endorse a lot of people - sometimes people say I endorse too many books. And my response has always been the same: If I can get one case study that can give me one good idea that I can implement for $25, or for these days one-third of that on Kindle, I've gotten a very good deal. "
Tom Peters
I Can
Sometimes
Say
" Test fast, fail fast, adjust fast. "
Tom Peters
Adjust
Business
Fail
" Business is about people. It's about passion. It's about bold ideas, bold small ideas or bold large ideas. "
Tom Peters
Small
Passion
People
" If you really want to kill morale, have layoffs every two months for the next two years. "
Tom Peters
Morale
Next
Two
" Excellent firms don't believe in excellence - only in constant improvement and constant change. "
Tom Peters
Change
Believe
Improvement
" Celebrate what you want to see more of. "
Tom Peters
Celebrate
You
Want
" Design is so critical it should be on the agenda of every meeting in every single department. "
Tom Peters
Meeting
Single
Should
" We found that the most exciting environments, that treated people very well, are also tough as nails. There is no bureaucratic mumbo-jumbo... excellent companies provide two things simultaneously: tough environments and very supportive environments. "
Tom Peters
Well
Two
Tough
" Communication is everyone's panacea for everything. "
Tom Peters
Everyone
Everything
Communication
" For the blue-collar worker, the driving force behind change was factory automation using programmable machine tools. For the office worker, it's office automation using computer technology: enterprise-resource-planning systems, groupware, intranets, extranets, expert systems, the Web, and e-commerce. "
Tom Peters
Web
Change
Driving
" If you're not confused, you're not paying attention. "
Tom Peters
Confused
You
Paying
" My problem is not that I see all 17 sides of any issue, but I'm equally passionate about all 17 sides simultaneously. "
Tom Peters
Sides
I See
Passionate
" As far as I'm concerned, the first business leader who was able to establish a cult of personality around his tenure was Lee Iacocca. "
Tom Peters
Leader
Business
First
" Life is pretty simple: You do some stuff. Most fails. Some works. You do more of what works. If it works big, others quickly copy it. Then you do something else. The trick is the doing something else. "
Tom Peters
Life
Copy
You
" One of the biggest problems of 'In Search of Excellence' is that it focused on giant, publicly-traded companies. There are thousands upon thousands of excellent companies. Some of them are two-person accountancies in a community of three thousand people. "
Tom Peters
Excellence
People
Problems
" South Africa has all the tools to compete in the new global village - an eager workforce, ready to take on any challenge. "
Tom Peters
Challenge
Village
Tools
" Statistically and emotionally, I believe that the way I can be of help to society is by doing what I know and what I've been good at. "
Tom Peters
Help
Believe
Good
" I think it's wonderful to save the world, but you need to be part of the world, too. "
Tom Peters
Wonderful
Think
You
" Good managers have a bias for action. "
Tom Peters
Bias
Managers
Action
" A passive approach to professional growth will leave you by the wayside. "
Tom Peters
Growth
Leave
You
" Leaders understand the ultimate power of relationships. "
Tom Peters
Understand
Relationships
Power
" Anybody who is an entrepreneur is a person who essentially has impaired judgment. The odds of success are zilch. "
Tom Peters
Entrepreneur
Person
Success
" Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You. "
Tom Peters
Age
You
Today
" Everyone has a chance to learn, improve, and build up their skills. "
Tom Peters
Learn
Everyone
Skills
" Today brands are everything, and all kinds of products and services - from accounting firms to sneaker makers to restaurants - are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz. "
Tom Peters
Today
Brand
Accounting
" As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you. "
Tom Peters
Powerful
Want
You
" Leaders don't create followers, they create more leaders. "
Tom Peters
Leaders
Create
Followers
" Give a lot, expect a lot, and if you don't get it, prune. "
Tom Peters
Expect
You
Prune