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" If firms were made to hire according to quotas, it might optimize the percentage of women in the industry, but that doesn't necessarily translate into more quality products for the customer. "

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" There are a few books I can recommend, but one you should read for sure is 'Do More Faster,' a book full of advice for young entrepreneurs. Looking back at the early days of Booking.com, I recognize a lot of things that feature in this the book - like 'fail fast, learn quickly.' "

Gillian Tans

Advice

Looking

Looking Back

" When you start very young and you start to work, you're going to fail. That's how you learn. "

" Traveling is an experience that you can always carry with you. It makes the world come together more so we understand each other better. "

" We want to make sure that we have the right products for Chinese people. "

" I don't think there's ever a wrong answer as long as people are willing to learn, share. You're never done learning. "

" As a company, we believe in free and open borders. We feel this best facilitates the exchange of cultural values and ideas. "

" Many people think we are a technology company, but we are totally customer-led. "

" Our mission is to empower people to experience the world. "

" We found we were able to create better, customer-centric product features more quickly with a more diverse product team. "

Gillian Tans

Create

Better

" An American customer can book in English all over the world, but also, somebody from Japan or China can book in their own language everywhere. We translate all of our content into these languages, and that's quite unique. We service our direct customers - the innkeepers - as well in their own language. "

" We are putting a lot of investments behind building customer loyalty. We need to make sure we keep investing in the right tech that will help customers. If we keep doing that well, we will keep progressing. "

" Booking.com has been very good at performance marketing. That's how we grew our business. "

" Japan is a very important market for us and has grown remarkably as one of the most popular travel destinations in the world. "

Gillian Tans

Japan

Travel

" Using science to tell us what customers are looking for is second nature for us here. "

Gillian Tans

Looking

Nature

" Not only do we need more women in the technology sector, we also clearly need to refocus energy on improving gender equality in the global economy. "

" Every customer is different, and the travel experience is completely fluid, but the end goal is to find the best solutions. "

" Whether you are checking luggage or bringing a carry-on, always weigh and measure your bags to make sure they are below the airline's size and weight restrictions. Excess baggage fees can be costly. Avoid all baggage fees by only bringing a carry-on. "

" And as a woman, you need to take risks. Don't stay too long in your own swim lane. "

" Eventually, we want to be able to say, whether in your own neighborhood or a city across the globe, our technology will be needed to break through barriers - whether it's money, time, languages, or simply choice. "

" If you run a global business, it's so important that you understand what happens in each place, and you can't do that remotely. I don't want to go anywhere and leave and not have seen the people who work for us. That doesn't feel good. "

" India is a fast-growth market and is developing a lot. We continue to increase our partners here and make investments. "

" With any previous transition we made with technology, it hasn't been the case that we need less people. "

" The mission of Booking is to empower people to experience the world. Whatever people want to do, wherever they want to go, they can book it with us. "

" I am a woman, and I am proud to say that I work in technology. But I also recognise that the combination of those two facts puts me in the minority. "

Gillian Tans

Work

Woman

" Booking travel is not like shopping or groceries or booking a restaurant. It's much less frequent, so understanding what works just takes a lot more time. "

" Typically, I get to the office around eight o'clock. I have a very mixed schedule, and I always try to keep time for things that are not planned. You need time for whatever might pop up in the week. "

" Pack snacks. Food prices once you pass through airport security or within blocks of a major tourist attraction can be double the price. Pack travel-friendly snacks or visit a grocery store in the destination you are visiting to get a better price. "

" We are a bottom-up culture, and we need a communications platform that can facilitate that. "

" I've always been curious and taken many risks, but that is quite atypical for a woman. On the other hand, I think that's the only way to grow beyond yourself. "

" For me, it's about taking things that do not take a lot of space. Don't take a lot of shoes. I tend to pack a lot of dresses, for instance, because they take up less space. "

Gillian Tans

Dresses

Shoes