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" It's impossible for any institution to compete unless you can afford world class faculty. "
John Quelch
Class
Compete
Impossible
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" Every time there is a recession, consumers will typically be more cautious, more conservative, take more time, and make more serious price-performance trade-offs. "
John Quelch
Conservative
Time
Will
" Younger people obviously are more likely to openly express their political affiliations in terms of gear. "
John Quelch
Gear
Younger
Political
" Instead of being focused on teaching what we already know, we now have to be focused on creating new knowledge that is China-based, because it's absolutely clear that China is going to shift from a production economy to a knowledge economy. "
John Quelch
Know
Now
New
" It's pretty challenging in a small country to develop a business school with a world-class reputation because of the problem of attracting a critical mass of top-class researchers. "
John Quelch
Reputation
Small
School
" Paying extra for prime placement can often pay off. "
John Quelch
Placement
Extra
Off
" There are a lot of thought leaders who don't want to see their students. We don't want to hire them. If students are allured to come to the school because of famous faculties, and if they never see them, that leaves very bad taste. "
John Quelch
Bad
School
See
" I think part of the problem that the Republicans have is that the base has, in many cases, certain litmus test issues on which they are black and white on their thinking. "
John Quelch
Black And White
Black
Thinking
" Every company, large and small, has an impact on health. "
John Quelch
Large
Impact
Company
" You have to be willing to totally immerse yourself in China in order to have in-depth exposure to China. "
John Quelch
Order
China
Yourself
" A company's commitment to searching out potential blockbusters and then investing in marketing to convert potential to reality attracts and retains top scientists and creatives. "
John Quelch
Potential
Commitment
Company
" Product downsizing in the face of inflation in order to maintain retail price points has long been used by food companies, notably manufacturers of candy. "
John Quelch
Product
Price
Long
" The FTC doesn't regulate political speech. "
John Quelch
Political Speech
Speech
Political
" Mention health in most companies, and the cost of health insurance is what comes to mind, not how the company can invest to prevent further escalation in societal health care costs. "
John Quelch
Health
Mind
Insurance
" Pepsi and Coke have to co-exist on the shelf for the long term because if they pull each other down, no one's going to drink carbonated soft drinks anymore. "
John Quelch
Coke
Down
Drink
" Understanding place is critical to achieving corporate growth. "
John Quelch
Place
Understanding
Growth
" If there is cultural imperialism, it is definitely American. "
John Quelch
Cultural
American
Imperialism
" Consumers around the world are excited to share common experiences. "
John Quelch
Common
Excited
Experiences
" Brand preferences and consumption levels in emerging markets such as China, India and Brazil tend to be more fluid. Consumer research is therefore critical to aid marketers trying to cement brand preferences early on as these economies develop. "
John Quelch
Early
Trying
Research
" It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times. "
John Quelch
Investment
Back
Good
" Personal brand equity erodes much faster than corporate brand equity. "
John Quelch
Personal
Equity
Brand
" Consumer behaviour changes in a glacial fashion. "
John Quelch
Changes
Fashion
Consumer
" View health as an investment, not an expense. "
John Quelch
View
Investment
Health
" You have lines of people outside Apple stores waiting for the latest iPhone, which adds to the hype around new product launch. So scarcity has value not just in its own right, but as a basis for free PR - it can become a story on the nightly news. "
John Quelch
Story
Waiting
Apple
" China is a very brand-intensive society. The reason that brands are so very important is that they are a way to signal social status. "
John Quelch
Reason
China
Society
" When times are good, there is budget available for increased research on secondary products or customers. "
John Quelch
Good
Budget
Products
" There are distinct categories of consumers, each of which needs to be addressed in a different way. "
John Quelch
Consumers
Different Way
Way
" If you can promise a vital and vibrant research environment as well as great students to your faculty, you can recruit some top faculty. The top faculty on your roster will then help you to attract further top students in your program. "
John Quelch
Environment
You
Research
" If you have market power like Nike, you can set terms that are much tougher because athletes value the endorsement of Nike - it means as much to them as it does to the company. "
John Quelch
Nike
Like
Value
" Ease of navigation is important in both physical and virtual space. "
John Quelch
Physical
Both
Ease
" When we're talking about brand, we're talking about what does the brand stand for. And when we're talking about approval, we're talking about whether or not I approve of what the brand stands for. "
John Quelch
Talking
Brand
Approval