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" Personal brand equity erodes much faster than corporate brand equity. "

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" The closer a brand can cozy up to a consumer with a message along the lines of, 'We're all in this together,' the better off a brand will be. "

" If there is cultural imperialism, it is definitely American. "

" Consumers around the world are excited to share common experiences. "

" Consumer behaviour changes in a glacial fashion. "

" If I ask for money, all I get is advice. But if I ask for advice, I end up getting money. "

" It's impossible for any institution to compete unless you can afford world class faculty. "

" You have to be willing to totally immerse yourself in China in order to have in-depth exposure to China. "

" There are a lot of thought leaders who don't want to see their students. We don't want to hire them. If students are allured to come to the school because of famous faculties, and if they never see them, that leaves very bad taste. "

" Every time there is a recession, consumers will typically be more cautious, more conservative, take more time, and make more serious price-performance trade-offs. "

" The skills associated with knowledge creation are totally different from the skills associated with production. "

" Coca-Cola is an American icon. "

" Younger people obviously are more likely to openly express their political affiliations in terms of gear. "

" The FTC doesn't regulate political speech. "

Political Speech

" When you have a CEO who is an ex-CMO, that is going to put the marketing tool kit front and center. "

" To be a dean, you have to be a salesman as well as a scholar. "

" When we're talking about brand, we're talking about what does the brand stand for. And when we're talking about approval, we're talking about whether or not I approve of what the brand stands for. "

" Brand preferences and consumption levels in emerging markets such as China, India and Brazil tend to be more fluid. Consumer research is therefore critical to aid marketers trying to cement brand preferences early on as these economies develop. "

" China is a very brand-intensive society. The reason that brands are so very important is that they are a way to signal social status. "

" Ease of navigation is important in both physical and virtual space. "

" When times are good, there is budget available for increased research on secondary products or customers. "

" If you have market power like Nike, you can set terms that are much tougher because athletes value the endorsement of Nike - it means as much to them as it does to the company. "

" Product downsizing in the face of inflation in order to maintain retail price points has long been used by food companies, notably manufacturers of candy. "

" What you don't do is contacting someone you haven't reached out for 10 years and asking for money. "

" In flush times, a rising tide of consumption can compensate for less than optimal branding, positioning, pricing or segmentation. "

" The only thing you need to set up a business school is a warm body and a piece of chalk. "

" View health as an investment, not an expense. "

" America's health depends on all businesses, not just healthcare companies, to do their part. "

" The opinions of a convenience sample... may not represent all users. "

" Instant, soluble coffee has long been the unspeakable wasteland of the coffee business. Conventional wisdom would be that no premium brand should go near it. But Howard Schultz's vision from day one has been to bring quality coffee to the mass market. "

" The president can't succeed without Congress, and Congress can't succeed without the president. The image of one depends on the image of another. It is not a zero-sum game. "