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" If you have market power like Nike, you can set terms that are much tougher because athletes value the endorsement of Nike - it means as much to them as it does to the company. "

John Quelch

Nike

Value

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" The president can't succeed without Congress, and Congress can't succeed without the president. The image of one depends on the image of another. It is not a zero-sum game. "

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John Quelch

Time

Brand

" China is a very brand-intensive society. The reason that brands are so very important is that they are a way to signal social status. "