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" You have to be willing to totally immerse yourself in China in order to have in-depth exposure to China. "

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" When times are good, there is budget available for increased research on secondary products or customers. "

" You certainly don't want to market the president as if he or she were a box of breakfast cereal. "

" View health as an investment, not an expense. "

" Understanding place is critical to achieving corporate growth. "

" If I ask for money, all I get is advice. But if I ask for advice, I end up getting money. "

" China is a very brand-intensive society. The reason that brands are so very important is that they are a way to signal social status. "

" When you have a CEO who is an ex-CMO, that is going to put the marketing tool kit front and center. "

" Pepsi and Coke have to co-exist on the shelf for the long term because if they pull each other down, no one's going to drink carbonated soft drinks anymore. "

" The Trump brand is complicated because it conflates a personal brand with a corporate brand. That means that the Trump persona affects the corporate reputation in a more direct way than, say, Richard Branson's actions affect Virgin. "

" The only thing you need to set up a business school is a warm body and a piece of chalk. "

" Personal brand equity erodes much faster than corporate brand equity. "

" Instead of being focused on teaching what we already know, we now have to be focused on creating new knowledge that is China-based, because it's absolutely clear that China is going to shift from a production economy to a knowledge economy. "

" Changing our consumer behaviour is similar to quitting smoking. Unless people are shocked into doing it, either by social disapproval or family disapproval or fear of the medical consequences, they'll just keep on smoking. "

" In flush times, a rising tide of consumption can compensate for less than optimal branding, positioning, pricing or segmentation. "

" The opinions of a convenience sample... may not represent all users. "

" Consumer behaviour changes in a glacial fashion. "

" Coca-Cola is an American icon. "

" To be a dean, you have to be a salesman as well as a scholar. "

" The FTC doesn't regulate political speech. "

Political Speech

" There are a lot of thought leaders who don't want to see their students. We don't want to hire them. If students are allured to come to the school because of famous faculties, and if they never see them, that leaves very bad taste. "

" Paying extra for prime placement can often pay off. "

" The closer a brand can cozy up to a consumer with a message along the lines of, 'We're all in this together,' the better off a brand will be. "

" It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times. "

" The federal government should not be in the business of initiating and administering short-term incentive programs designed to shape consumer purchase behavior. "

" The Starbucks brand has shifted over time from being a specialty brand to being more of a mass brand. There is a gap at the top of the market. "

" When we're talking about brand, we're talking about what does the brand stand for. And when we're talking about approval, we're talking about whether or not I approve of what the brand stands for. "

" A company's commitment to searching out potential blockbusters and then investing in marketing to convert potential to reality attracts and retains top scientists and creatives. "

" You have lines of people outside Apple stores waiting for the latest iPhone, which adds to the hype around new product launch. So scarcity has value not just in its own right, but as a basis for free PR - it can become a story on the nightly news. "

" America's health depends on all businesses, not just healthcare companies, to do their part. "

" I think part of the problem that the Republicans have is that the base has, in many cases, certain litmus test issues on which they are black and white on their thinking. "

Black And White