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" Paying extra for prime placement can often pay off. "

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" There are a lot of thought leaders who don't want to see their students. We don't want to hire them. If students are allured to come to the school because of famous faculties, and if they never see them, that leaves very bad taste. "

" Obama and Clinton make an interesting contrast in brands. "

" Coca-Cola is an American icon. "

" You have lines of people outside Apple stores waiting for the latest iPhone, which adds to the hype around new product launch. So scarcity has value not just in its own right, but as a basis for free PR - it can become a story on the nightly news. "

" Instead of being focused on teaching what we already know, we now have to be focused on creating new knowledge that is China-based, because it's absolutely clear that China is going to shift from a production economy to a knowledge economy. "

" Younger people obviously are more likely to openly express their political affiliations in terms of gear. "

" You have to be willing to totally immerse yourself in China in order to have in-depth exposure to China. "

" If I ask for money, all I get is advice. But if I ask for advice, I end up getting money. "

" China is a very brand-intensive society. The reason that brands are so very important is that they are a way to signal social status. "

" Pepsi and Coke have to co-exist on the shelf for the long term because if they pull each other down, no one's going to drink carbonated soft drinks anymore. "

" It's impossible for any institution to compete unless you can afford world class faculty. "

" If you can promise a vital and vibrant research environment as well as great students to your faculty, you can recruit some top faculty. The top faculty on your roster will then help you to attract further top students in your program. "

" I think part of the problem that the Republicans have is that the base has, in many cases, certain litmus test issues on which they are black and white on their thinking. "

Black And White

" The federal government should not be in the business of initiating and administering short-term incentive programs designed to shape consumer purchase behavior. "

" The closer a brand can cozy up to a consumer with a message along the lines of, 'We're all in this together,' the better off a brand will be. "

" The Trump brand is complicated because it conflates a personal brand with a corporate brand. That means that the Trump persona affects the corporate reputation in a more direct way than, say, Richard Branson's actions affect Virgin. "

" What you don't do is contacting someone you haven't reached out for 10 years and asking for money. "

" View health as an investment, not an expense. "

" The Starbucks brand has shifted over time from being a specialty brand to being more of a mass brand. There is a gap at the top of the market. "

" To be a dean, you have to be a salesman as well as a scholar. "

" When we're talking about brand, we're talking about what does the brand stand for. And when we're talking about approval, we're talking about whether or not I approve of what the brand stands for. "

" The president can't succeed without Congress, and Congress can't succeed without the president. The image of one depends on the image of another. It is not a zero-sum game. "

" Ease of navigation is important in both physical and virtual space. "

" If you have market power like Nike, you can set terms that are much tougher because athletes value the endorsement of Nike - it means as much to them as it does to the company. "

" Consumers around the world are excited to share common experiences. "

" The only thing you need to set up a business school is a warm body and a piece of chalk. "

" The skills associated with knowledge creation are totally different from the skills associated with production. "

" When times are good, there is budget available for increased research on secondary products or customers. "

" A company's commitment to searching out potential blockbusters and then investing in marketing to convert potential to reality attracts and retains top scientists and creatives. "

" Brand preferences and consumption levels in emerging markets such as China, India and Brazil tend to be more fluid. Consumer research is therefore critical to aid marketers trying to cement brand preferences early on as these economies develop. "