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" Paying extra for prime placement can often pay off. "
John Quelch
Placement
Extra
Off
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" There are a lot of thought leaders who don't want to see their students. We don't want to hire them. If students are allured to come to the school because of famous faculties, and if they never see them, that leaves very bad taste. "
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Bad
School
See
" Obama and Clinton make an interesting contrast in brands. "
John Quelch
Contrast
Interesting
Make
" Coca-Cola is an American icon. "
John Quelch
Coca-Cola
American
Icon
" You have lines of people outside Apple stores waiting for the latest iPhone, which adds to the hype around new product launch. So scarcity has value not just in its own right, but as a basis for free PR - it can become a story on the nightly news. "
John Quelch
Story
Waiting
Apple
" Instead of being focused on teaching what we already know, we now have to be focused on creating new knowledge that is China-based, because it's absolutely clear that China is going to shift from a production economy to a knowledge economy. "
John Quelch
Know
Now
New
" Younger people obviously are more likely to openly express their political affiliations in terms of gear. "
John Quelch
Gear
Younger
Political
" You have to be willing to totally immerse yourself in China in order to have in-depth exposure to China. "
John Quelch
Order
China
Yourself
" If I ask for money, all I get is advice. But if I ask for advice, I end up getting money. "
John Quelch
Advice
Money
End
" China is a very brand-intensive society. The reason that brands are so very important is that they are a way to signal social status. "
John Quelch
Reason
China
Society
" Pepsi and Coke have to co-exist on the shelf for the long term because if they pull each other down, no one's going to drink carbonated soft drinks anymore. "
John Quelch
Coke
Down
Drink
" It's impossible for any institution to compete unless you can afford world class faculty. "
John Quelch
Class
Compete
Impossible
" If you can promise a vital and vibrant research environment as well as great students to your faculty, you can recruit some top faculty. The top faculty on your roster will then help you to attract further top students in your program. "
John Quelch
Environment
You
Research
" I think part of the problem that the Republicans have is that the base has, in many cases, certain litmus test issues on which they are black and white on their thinking. "
John Quelch
Black And White
Black
Thinking
" The federal government should not be in the business of initiating and administering short-term incentive programs designed to shape consumer purchase behavior. "
John Quelch
Behavior
Shape
Government
" The closer a brand can cozy up to a consumer with a message along the lines of, 'We're all in this together,' the better off a brand will be. "
John Quelch
Off
Will
Together
" The Trump brand is complicated because it conflates a personal brand with a corporate brand. That means that the Trump persona affects the corporate reputation in a more direct way than, say, Richard Branson's actions affect Virgin. "
John Quelch
Reputation
Way
Say
" What you don't do is contacting someone you haven't reached out for 10 years and asking for money. "
John Quelch
You
Asking
Money
" View health as an investment, not an expense. "
John Quelch
View
Investment
Health
" The Starbucks brand has shifted over time from being a specialty brand to being more of a mass brand. There is a gap at the top of the market. "
John Quelch
More
Time
Brand
" To be a dean, you have to be a salesman as well as a scholar. "
John Quelch
You
Scholar
Well
" When we're talking about brand, we're talking about what does the brand stand for. And when we're talking about approval, we're talking about whether or not I approve of what the brand stands for. "
John Quelch
Talking
Brand
Approval
" The president can't succeed without Congress, and Congress can't succeed without the president. The image of one depends on the image of another. It is not a zero-sum game. "
John Quelch
Congress
Without
Game
" Ease of navigation is important in both physical and virtual space. "
John Quelch
Physical
Both
Ease
" If you have market power like Nike, you can set terms that are much tougher because athletes value the endorsement of Nike - it means as much to them as it does to the company. "
John Quelch
Nike
Like
Value
" Consumers around the world are excited to share common experiences. "
John Quelch
Common
Excited
Experiences
" The only thing you need to set up a business school is a warm body and a piece of chalk. "
John Quelch
Need
School
Warm
" The skills associated with knowledge creation are totally different from the skills associated with production. "
John Quelch
Creation
Different
Knowledge
" When times are good, there is budget available for increased research on secondary products or customers. "
John Quelch
Good
Budget
Products
" A company's commitment to searching out potential blockbusters and then investing in marketing to convert potential to reality attracts and retains top scientists and creatives. "
John Quelch
Potential
Commitment
Company
" Brand preferences and consumption levels in emerging markets such as China, India and Brazil tend to be more fluid. Consumer research is therefore critical to aid marketers trying to cement brand preferences early on as these economies develop. "
John Quelch
Early
Trying
Research