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" I think part of the problem that the Republicans have is that the base has, in many cases, certain litmus test issues on which they are black and white on their thinking. "

John Quelch

Black And White

Black

Thinking

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John Quelch

Time

Brand

" China is a very brand-intensive society. The reason that brands are so very important is that they are a way to signal social status. "

" Any small business that's predicated on technological innovation and is differentiated and superior can expand globally very effectively using the Internet as a vehicle for promotion. "

" If you can promise a vital and vibrant research environment as well as great students to your faculty, you can recruit some top faculty. The top faculty on your roster will then help you to attract further top students in your program. "

" When you have a CEO who is an ex-CMO, that is going to put the marketing tool kit front and center. "

" The only thing you need to set up a business school is a warm body and a piece of chalk. "

" In flush times, a rising tide of consumption can compensate for less than optimal branding, positioning, pricing or segmentation. "

" A company's commitment to searching out potential blockbusters and then investing in marketing to convert potential to reality attracts and retains top scientists and creatives. "

" If I ask for money, all I get is advice. But if I ask for advice, I end up getting money. "

" Coca-Cola is an American icon. "

" Understanding place is critical to achieving corporate growth. "

" It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times. "

" It's pretty challenging in a small country to develop a business school with a world-class reputation because of the problem of attracting a critical mass of top-class researchers. "

" Instant, soluble coffee has long been the unspeakable wasteland of the coffee business. Conventional wisdom would be that no premium brand should go near it. But Howard Schultz's vision from day one has been to bring quality coffee to the mass market. "

" There are a lot of thought leaders who don't want to see their students. We don't want to hire them. If students are allured to come to the school because of famous faculties, and if they never see them, that leaves very bad taste. "

" Pepsi and Coke have to co-exist on the shelf for the long term because if they pull each other down, no one's going to drink carbonated soft drinks anymore. "

" There are distinct categories of consumers, each of which needs to be addressed in a different way. "

" You have to be willing to totally immerse yourself in China in order to have in-depth exposure to China. "

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" The closer a brand can cozy up to a consumer with a message along the lines of, 'We're all in this together,' the better off a brand will be. "