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" It's pretty challenging in a small country to develop a business school with a world-class reputation because of the problem of attracting a critical mass of top-class researchers. "

John Quelch

Reputation

Small

School

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" If you can promise a vital and vibrant research environment as well as great students to your faculty, you can recruit some top faculty. The top faculty on your roster will then help you to attract further top students in your program. "

" It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times. "

" The Starbucks brand has shifted over time from being a specialty brand to being more of a mass brand. There is a gap at the top of the market. "

John Quelch

Time

Brand

" When times are good, there is budget available for increased research on secondary products or customers. "

" To be a dean, you have to be a salesman as well as a scholar. "

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" You have to be willing to totally immerse yourself in China in order to have in-depth exposure to China. "

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" Coca-Cola is an American icon. "

" When you have a CEO who is an ex-CMO, that is going to put the marketing tool kit front and center. "

" If I ask for money, all I get is advice. But if I ask for advice, I end up getting money. "

" I think part of the problem that the Republicans have is that the base has, in many cases, certain litmus test issues on which they are black and white on their thinking. "

" View health as an investment, not an expense. "

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" The skills associated with knowledge creation are totally different from the skills associated with production. "

" It's impossible for any institution to compete unless you can afford world class faculty. "

" Mention health in most companies, and the cost of health insurance is what comes to mind, not how the company can invest to prevent further escalation in societal health care costs. "

" Pepsi and Coke have to co-exist on the shelf for the long term because if they pull each other down, no one's going to drink carbonated soft drinks anymore. "

" The only thing you need to set up a business school is a warm body and a piece of chalk. "

" There are a lot of thought leaders who don't want to see their students. We don't want to hire them. If students are allured to come to the school because of famous faculties, and if they never see them, that leaves very bad taste. "