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" Consumers around the world are excited to share common experiences. "

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" Instant, soluble coffee has long been the unspeakable wasteland of the coffee business. Conventional wisdom would be that no premium brand should go near it. But Howard Schultz's vision from day one has been to bring quality coffee to the mass market. "

" It's impossible for any institution to compete unless you can afford world class faculty. "

" When we're talking about brand, we're talking about what does the brand stand for. And when we're talking about approval, we're talking about whether or not I approve of what the brand stands for. "

" You have lines of people outside Apple stores waiting for the latest iPhone, which adds to the hype around new product launch. So scarcity has value not just in its own right, but as a basis for free PR - it can become a story on the nightly news. "

" When you have a CEO who is an ex-CMO, that is going to put the marketing tool kit front and center. "

" You have to be willing to totally immerse yourself in China in order to have in-depth exposure to China. "

" If I ask for money, all I get is advice. But if I ask for advice, I end up getting money. "

" Obama and Clinton make an interesting contrast in brands. "

" I think part of the problem that the Republicans have is that the base has, in many cases, certain litmus test issues on which they are black and white on their thinking. "

Black And White

" If you have market power like Nike, you can set terms that are much tougher because athletes value the endorsement of Nike - it means as much to them as it does to the company. "

" China is a very brand-intensive society. The reason that brands are so very important is that they are a way to signal social status. "

" Pepsi and Coke have to co-exist on the shelf for the long term because if they pull each other down, no one's going to drink carbonated soft drinks anymore. "

" Younger people obviously are more likely to openly express their political affiliations in terms of gear. "

" Understanding place is critical to achieving corporate growth. "

" The Trump brand is complicated because it conflates a personal brand with a corporate brand. That means that the Trump persona affects the corporate reputation in a more direct way than, say, Richard Branson's actions affect Virgin. "

" Consumer behaviour changes in a glacial fashion. "

" The federal government should not be in the business of initiating and administering short-term incentive programs designed to shape consumer purchase behavior. "

" The president can't succeed without Congress, and Congress can't succeed without the president. The image of one depends on the image of another. It is not a zero-sum game. "

" Coca-Cola is an American icon. "

" Mention health in most companies, and the cost of health insurance is what comes to mind, not how the company can invest to prevent further escalation in societal health care costs. "

" Paying extra for prime placement can often pay off. "

" Product downsizing in the face of inflation in order to maintain retail price points has long been used by food companies, notably manufacturers of candy. "

" To be a dean, you have to be a salesman as well as a scholar. "

" There are distinct categories of consumers, each of which needs to be addressed in a different way. "

" Every time there is a recession, consumers will typically be more cautious, more conservative, take more time, and make more serious price-performance trade-offs. "

" Ease of navigation is important in both physical and virtual space. "

" What you don't do is contacting someone you haven't reached out for 10 years and asking for money. "

" Changing our consumer behaviour is similar to quitting smoking. Unless people are shocked into doing it, either by social disapproval or family disapproval or fear of the medical consequences, they'll just keep on smoking. "

" The FTC doesn't regulate political speech. "

Political Speech

" View health as an investment, not an expense. "