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" The hardest thing about being a leader is demonstrating or showing vulnerability... When the leader demonstrates vulnerability and sensibility and brings people together, the team wins. "

Howard Schultz

People

Hardest

Team

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" The evolving social and digital media platforms and highly innovative and relevant payment capabilities are causing seismic changes in consumer behavior and creating equally disruptive opportunities for business. "

" I am concerned about any attrition in customer traffic at Starbucks, but I don't want to use the economy, commodity prices or consumer confidence as an excuse. We must maintain a value proposition to our customers as well as differentiate the Starbucks Experience. That is the key. "

" I think people will walk into the Starbucks store and overnight recognize the significant difference between what Starbucks represents day-in and day-out and all the other coffee companies that have been serving coffee in India for so many years. "

" My biggest concern is that America is drifting towards mediocrity and that people don't recognize - and by people I'm meaning Washington - don't recognize the sense of urgency and the fact that I don't think this is a crisis anymore. I think it's an emergency. "

" Most business people today are not going to invest in the uncertainty that exists in America. "

" When it comes to Starbucks, I take every threat very personally. "

" I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place, and as a result of that, the consumer is beginning to make decisions, not just on what things cost and the convenience of it. "

" Success is best when it's shared. "

" I'm optimistic about the country; I'm optimistic about the American people. "

" Do I take criticism of Starbucks personally? Of course I do. "

" You can't build any kind of organization if you're not going to surround yourself with people who have experience and skill base beyond your own. "

" China traditionally has been a tea-drinking country but we turned them into coffee drinkers. "

" I could've just walked away but I never could have forgiven myself to allow Starbucks to drift into mediocrity or not be relevant. I just couldn't be a bystander. "

" The premium single-cup segment is the fastest-growing business within the global coffee industry. "

" I always saw myself wanting to do something deemed successful and good at the same time. "

" I think my whole life, because of where I came from, I had a fear of failure. "

" The lifeblood of job creation in America is small business, but they can't get access to credit. "

" When you're surrounded by people who share a passionate commitment around a common purpose, anything is possible. "

" Don't buy preground coffee. "

Howard Schultz

Coffee

Buy

" California, in a sense, is almost Starbucks' largest country, with almost 3,000 stores. "

" I do think - as self-serving as it sounds - that I was the right person, given the very, very strong headwind we had from the economy and our own issues, to come back and rewrite the future of the company. "

" The Starbucks customer and the Teavana customer are two very different customers, two different need states that are highly complimentary. "

" Post-9/11, we saw an immediate uptick in the amount of people in our stores, all over the country. People wanted that human connection. We are not going to fracture the Starbucks experience. "

" If Vancouver did not succeed as Starbucks from '87 on, our entire international business, which is now thousands of stores and a significant amount of growth and profit, may not have existed. "

" My mother taught me something at a young age - she said 'you are the company you keep'. To define yourself by some label or some level of resources - that's pretty shallow. "

Howard Schultz

She

Yourself

" As Americans, there are very few things we have confidence in. "

" In many places where coffee is grown, deforestation is a major issue. "

" Social and digital media is a bullet train, and that bullet train is not coming home. "

" Turning a culture around is very difficult to do because it's based on a series of many, many decisions, and the organization is framed by those decisions. "