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" People use GoPros to capture the experiences they are passionate about. "
Nick Woodman
Experiences
People
Passionate
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" I come from surfing, and surfing is the worst cool-guy industry of all. I decided long ago to try and kill the cool guy. "
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" I feel like in a world where we all try to figure out our place and our purpose here, your passions are one of your most obvious guides. "
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" I didn't want to take anybody else's money. I wanted to do something small that could be profitable from the beginning, and grow that way - and never need someone to write me a check to keep the business going. "
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" The smartphone killed the traditional camera industry because it subsumed all the functions of a traditional camera. "
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" You don't have to raise millions of dollars to be successful, you just have to work on something you are passionate about. "
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" One of my mentors early on was Eli Harari, the founder of SanDisk, who happened to be a friend of my dad's. "
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" I learned that most people buy based on emotion, not on a rational breakdown of the product or service. "
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" I decided that I want to live in a big world. And since then, any time I'm confronted with a challenging situation, I go for it. "
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" I don't want to wake up and see my kids going off to college and wonder what happened. "
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" When I got out of college, I gave myself till I was 30 to invent a product. If I couldn't do it by then, I would just get a real job. And that fear - the fear of a real job - motivated me to be an entrepreneur. "
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" Now I'm the father of three young boys, I find myself using GoPro to film them more than anything - trips to the amusement park, the beach, the pool - just chasing them around as they grow. "
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" When I think about dropping team sports and picking up surfing and also then geeking out radio control planes and gadgetry and all that stuff I love, that's what really now has led me in big part to GoPro. "
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" If I walk up to a can of Red Bull, I'm thinking about Formula One; I'm thinking about incredible athletic performances. And it helps me choose that can over something else to either side of it. "
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" You know what the best thing about morning ski trips are? McDonald's! "
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Ski
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" It's very difficult to get any footage of yourself doing what you love unless you have a friend who's a photographer or videographer and wants to document you. That was really the idea and the goal from the beginning: to help people get a good photo, and then it was to help people get a good video. "
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" The worst way to fire somebody is to let it drag out. It's not good for that person because they're not succeeding in their role. And it's not good for the organization because it's just not working. "
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" Smartphones are always in your pocket. They're about reactive capture. "
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" I want to want to go to work in the morning. "
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" Somebody captures an incredible video, shares it online, and inspires millions of other people to go and do the same with their GoPros, and then it happens again and again - and what you've got is this incredible snowball of stoked customers capturing and creating rad content with their GoPros. "
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People
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" I got an email from the Crown Prince of Norway asking me to talk at a summit for young Norwegian entrepreneurs. I ran to my wife and was like, 'Hey! I got an email from the Prince of Norway!' "
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Wife
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Me
" I think our slow, humble beginnings in surf shops, ski shops, bike shops, and motorcycle shops have been extremely important for our success. GoPro is all about celebrating an active lifestyle and sharing that with other people. It's authentic. It's not a brand that we went out and bought a bunch of ads for to create. "
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" What makes 4K so interesting is it captures lifelike cinema-quality video. "
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