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" I was inspired by how Red Bull isn't about the drink; it isn't about the product or the can. Red Bull is a platform to celebrate all that humans are capable of accomplishing. They built a lifestyle movement, a brand that sold this product. "

Nick Woodman

Brand

Celebrate

Drink

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" I still drink a couple of Red Bulls every day. "

" Everyone has an idea over time of what the business should be, and during the formative period, too many opinions could be disruptive. "

" I feel like in a world where we all try to figure out our place and our purpose here, your passions are one of your most obvious guides. "

" In the early years, I would say GoPro's products were not that impressive. "

" In France, a hip replacement was captured using two GoPros in a stereoscopic 3D arrangement. Students can watch the surgery using a virtual reality headset. "

" To get GoPro started, I moved back in with my parents and went to work seven days a week, 20 hours a day. I wrote off my personal life to make headway on it. "

" Fear drives you a lot harder than success does. "

" I decided that I want to live in a big world. And since then, any time I'm confronted with a challenging situation, I go for it. "

" I can sell anything that I totally believe in, but I'm a horrible salesman of something I don't believe in. "

" I think our slow, humble beginnings in surf shops, ski shops, bike shops, and motorcycle shops have been extremely important for our success. GoPro is all about celebrating an active lifestyle and sharing that with other people. It's authentic. It's not a brand that we went out and bought a bunch of ads for to create. "

" I got an email from the Crown Prince of Norway asking me to talk at a summit for young Norwegian entrepreneurs. I ran to my wife and was like, 'Hey! I got an email from the Prince of Norway!' "

Nick Woodman

Wife

" YouTube didn't really start to hit its stride until 2006. "

" You don't have to raise millions of dollars to be successful, you just have to work on something you are passionate about. "

" You have to ask yourself: how much does any one person or one family need? And when you start thinking about the universe as an organism, it's important that we, as components of that organism, take care of each other and ourselves. "

" Disney produces fabulous movies around certain characters, and then they commercialize that engagement through toys, books, cruises. "

" GoPro lets people take other people along for the ride with them. "

" I think that devices like Glass are going to do a terrific job of capturing your first-person perspective. And that's what people first think of when they think of GoPro. "

" When I was 22, I realised I wanted to be an inventor. "

" When I have a difficult decision to make, I imagine myself as a 90-year-old guy looking back on his life. I imagine what I'll think about myself at that point in time, and it always makes it really easy to go for it. You're only going to regret that you wimped out. "

" I don't want to wake up and see my kids going off to college and wonder what happened. "

" I feel like I've done a pretty good job of scaling because I got some great mentors along the way that helped me realize I just have to build a phenomenal team around me that makes my job a lot easier. "

" The smartphone killed the traditional camera industry because it subsumed all the functions of a traditional camera. "

" People use GoPros to capture the experiences they are passionate about. "

" I originally started GoPro with the sole purpose of helping surfers capture photos of themselves and their friends while they were surfing. I thought it was crazy that very few surfers had any photos or videos of themselves. "

" I'm half Puerto Rican. "

" My first business was a retro-gaming site where you'd go and play all these cool old-school games. It was a good idea but ahead of its time. "

" At a certain point, the services that you build around the hardware become more important than the hardware itself. "

Nick Woodman

Build

You

" I realized that a surf trip on a jet can be like a road trip. If you see a road you want to turn down, you can just go there. "

" Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit. "

" Somebody captures an incredible video, shares it online, and inspires millions of other people to go and do the same with their GoPros, and then it happens again and again - and what you've got is this incredible snowball of stoked customers capturing and creating rad content with their GoPros. "