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" You don't have to raise millions of dollars to be successful, you just have to work on something you are passionate about. "

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" I decided that I want to live in a big world. And since then, any time I'm confronted with a challenging situation, I go for it. "

" I'm just extremely excited to explore the planet that we're living on. "

" The smartphone killed the traditional camera industry because it subsumed all the functions of a traditional camera. "

" I have a GoPro in the trunk of my streetcar. "

" The worst way to fire somebody is to let it drag out. It's not good for that person because they're not succeeding in their role. And it's not good for the organization because it's just not working. "

" Dedicating myself to actually following through was my single biggest achievement. "

" If we can become the de facto standard for image capture of unique perspectives around the world, we have a lot of growth ahead of us. "

" It's very difficult to get any footage of yourself doing what you love unless you have a friend who's a photographer or videographer and wants to document you. That was really the idea and the goal from the beginning: to help people get a good photo, and then it was to help people get a good video. "

" It sounds cheesy, but if you are having fun, people will love your company, you will be more successful, and more ideas will come your way. "

" I learned that most people buy based on emotion, not on a rational breakdown of the product or service. "

" Smartphones are always in your pocket. They're about reactive capture. "

" Losing other people's money was terrible. "

" I think that devices like Glass are going to do a terrific job of capturing your first-person perspective. And that's what people first think of when they think of GoPro. "

" I lost $4 million of other people's money between the ages of 24 and 26. "

" As long as you can bootstrap, not at the sacrifice of competitive advantage, bootstrapping is a really powerful thing because it allows you to be totally devoted to your vision. "

" Keeping people fired up starts with having a really clear vision for what the company is aiming to do. "

" Somebody captures an incredible video, shares it online, and inspires millions of other people to go and do the same with their GoPros, and then it happens again and again - and what you've got is this incredible snowball of stoked customers capturing and creating rad content with their GoPros. "

" As long as we continue to execute, everything will work out for everybody at GoPro. "

" Before GoPro, if you wanted to have any footage of yourself doing anything, whether it's video or photo, you not only needed a camera, you needed another human being. And if you wanted the footage to be good, you needed that other human being to have skill with the camera. "

" I realized that a surf trip on a jet can be like a road trip. If you see a road you want to turn down, you can just go there. "

" You must, as an entrepreneur - if that's your position - be doing things that really move the needle. "

" YouTube didn't really start to hit its stride until 2006. "

" If I didn't follow my passion for surfing... I would have never come up with the concept to make a wrist camera. "

" One of my mentors early on was Eli Harari, the founder of SanDisk, who happened to be a friend of my dad's. "

" To get GoPro started, I moved back in with my parents and went to work seven days a week, 20 hours a day. I wrote off my personal life to make headway on it. "

" I feel like I went through the Great Depression. All these companies are being successful around you, you're on that track, and then the market collapses, and you're out of a job. You're trying to save your investors' investment, and it doesn't work, and you sell the company for nothing. It was brutal. "

" Everyone has an idea over time of what the business should be, and during the formative period, too many opinions could be disruptive. "

" Automobiles are dangerous as all get-out. "

" You know what the best thing about morning ski trips are? McDonald's! "

" The best way to fire somebody is to compassionately fire them. "