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" I feel like in a world where we all try to figure out our place and our purpose here, your passions are one of your most obvious guides. "

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" You must, as an entrepreneur - if that's your position - be doing things that really move the needle. "

" Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit. "

" You have to ask yourself: how much does any one person or one family need? And when you start thinking about the universe as an organism, it's important that we, as components of that organism, take care of each other and ourselves. "

" When I have a difficult decision to make, I imagine myself as a 90-year-old guy looking back on his life. I imagine what I'll think about myself at that point in time, and it always makes it really easy to go for it. You're only going to regret that you wimped out. "

" Automobiles are dangerous as all get-out. "

" A really important thing when you come up with a concept is that you solve a pervasive problem for people, and you don't try to create a new way to do something that isn't necessarily broken. "

" I learned that most people buy based on emotion, not on a rational breakdown of the product or service. "

" I got an email from the Crown Prince of Norway asking me to talk at a summit for young Norwegian entrepreneurs. I ran to my wife and was like, 'Hey! I got an email from the Prince of Norway!' "

" I think that that's something that's pretty interesting about a GoPro - it's the one camera that we know of that you can combine with like cameras to form new cameras. So it's a bit of a modular system. "

" I realized that a surf trip on a jet can be like a road trip. If you see a road you want to turn down, you can just go there. "

" I want to want to go to work in the morning. "

" Dedicating myself to actually following through was my single biggest achievement. "

" I don't want to wake up and see my kids going off to college and wonder what happened. "

" I think that devices like Glass are going to do a terrific job of capturing your first-person perspective. And that's what people first think of when they think of GoPro. "

" I enrolled in a race car driving school, where you go for three days, and they wanted to rent me a video camera and charge me $100 for every half-hour. "

" In the early years, I would say GoPro's products were not that impressive. "

" In France, a hip replacement was captured using two GoPros in a stereoscopic 3D arrangement. Students can watch the surgery using a virtual reality headset. "

" I come into work late morning time and go at it until early evening, and I'm lucky that I'm at the point where I'm able to do that. "

" GoPro is ideal for pro-active capture, meaning, 'Hey, we're going to do something fun, and we're going to capture a video of it.' "

" Everyone has an idea over time of what the business should be, and during the formative period, too many opinions could be disruptive. "

" I lost $4 million of other people's money between the ages of 24 and 26. "

" I'm half Puerto Rican. "

" I get pretty focused when I start working on something. And I drink a lot of water, way more than most people. "

" I can sell anything that I totally believe in, but I'm a horrible salesman of something I don't believe in. "

" A smartphone is a mobile computer in your pocket. "

" You don't have to raise millions of dollars to be successful, you just have to work on something you are passionate about. "

" I decided that I want to live in a big world. And since then, any time I'm confronted with a challenging situation, I go for it. "

" Now I'm the father of three young boys, I find myself using GoPro to film them more than anything - trips to the amusement park, the beach, the pool - just chasing them around as they grow. "

" I think our slow, humble beginnings in surf shops, ski shops, bike shops, and motorcycle shops have been extremely important for our success. GoPro is all about celebrating an active lifestyle and sharing that with other people. It's authentic. It's not a brand that we went out and bought a bunch of ads for to create. "

" Smartphones are always in your pocket. They're about reactive capture. "