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" I decided that I want to live in a big world. And since then, any time I'm confronted with a challenging situation, I go for it. "
Nick Woodman
Live
World
Time
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" The magic of GoPro is that we are enabling the world to communicate in this new way, to express themselves in a new way, and it's snowballing. "
Nick Woodman
Themselves
Magic
New
" When I got out of college, I gave myself till I was 30 to invent a product. If I couldn't do it by then, I would just get a real job. And that fear - the fear of a real job - motivated me to be an entrepreneur. "
Nick Woodman
Myself
Real
College
" I was inspired by how Red Bull isn't about the drink; it isn't about the product or the can. Red Bull is a platform to celebrate all that humans are capable of accomplishing. They built a lifestyle movement, a brand that sold this product. "
Nick Woodman
Brand
Celebrate
Drink
" Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit. "
Nick Woodman
Really
Video
Word-Of-Mouth
" A smartphone is great for when one person is documenting another thing or another person doing something. "
Nick Woodman
Something
Doing
Great
" I'm half Puerto Rican. "
Nick Woodman
Puerto Rican
Half
Rican
" You must, as an entrepreneur - if that's your position - be doing things that really move the needle. "
Nick Woodman
Doing
You
Position
" Automobiles are dangerous as all get-out. "
Nick Woodman
Dangerous
Automobiles
" Your passions are a bit like your fingerprints: Everybody has them; everybody's are different. One's passions may just be a guidebook to one's life. "
Nick Woodman
Life
Different
Just
" People are watching GoPro content not to decide whether they should buy it or not - they're watching it for the entertainment. "
Nick Woodman
People
Entertainment
Content
" When I have a difficult decision to make, I imagine myself as a 90-year-old guy looking back on his life. I imagine what I'll think about myself at that point in time, and it always makes it really easy to go for it. You're only going to regret that you wimped out. "
Nick Woodman
Think
Time
Decision
" People use GoPros to capture the experiences they are passionate about. "
Nick Woodman
Experiences
People
Passionate
" You know what the best thing about morning ski trips are? McDonald's! "
Nick Woodman
Ski
You
McDonald
" It's very difficult to get any footage of yourself doing what you love unless you have a friend who's a photographer or videographer and wants to document you. That was really the idea and the goal from the beginning: to help people get a good photo, and then it was to help people get a good video. "
Nick Woodman
Good
Yourself
People
" As long as you can bootstrap, not at the sacrifice of competitive advantage, bootstrapping is a really powerful thing because it allows you to be totally devoted to your vision. "
Nick Woodman
Sacrifice
You
Long
" Losing other people's money was terrible. "
Nick Woodman
Money
Terrible
Losing
" Now I'm the father of three young boys, I find myself using GoPro to film them more than anything - trips to the amusement park, the beach, the pool - just chasing them around as they grow. "
Nick Woodman
Beach
Father
Grow
" I have a GoPro in the trunk of my streetcar. "
Nick Woodman
Streetcar
Trunk
" I didn't want to take anybody else's money. I wanted to do something small that could be profitable from the beginning, and grow that way - and never need someone to write me a check to keep the business going. "
Nick Woodman
Beginning
Small
Money
" My friends used to tease me 'cause I'd wear a CamelBak while I was working so I wouldn't have to get up if I was thirsty. "
Nick Woodman
Tease
Friends
Me
" As long as we continue to execute, everything will work out for everybody at GoPro. "
Nick Woodman
Everything
Out
Will
" YouTube didn't really start to hit its stride until 2006. "
Nick Woodman
Start
Until
YouTube
" Smartphones are always in your pocket. They're about reactive capture. "
Nick Woodman
Your
Always
Capture
" I lost $4 million of other people's money between the ages of 24 and 26. "
Nick Woodman
Lost
Million
People
" My first business was a retro-gaming site where you'd go and play all these cool old-school games. It was a good idea but ahead of its time. "
Nick Woodman
Cool
Good
Play
" I realized that a surf trip on a jet can be like a road trip. If you see a road you want to turn down, you can just go there. "
Nick Woodman
You
Down
Road
" I grew up with stories of people who start their own businesses and do really well. So I thought, 'OK, that's what you do.' I can thank my dad for that. "
Nick Woodman
Own
I Can
You
" Bootstrapping allows you total creative freedom. For example, if you decide to approach your business in a certain way that makes it a two- or three-year process to get to your first product, you can do that, versus being rushed into it by investors. "
Nick Woodman
Creative
Business
Freedom
" I wore a GoPro camera on my head for all three of my boys. "
Nick Woodman
Head
Three
Wore
" GoPro is ideal for pro-active capture, meaning, 'Hey, we're going to do something fun, and we're going to capture a video of it.' "
Nick Woodman
Fun
Capture
Meaning