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" The worst way to fire somebody is to let it drag out. It's not good for that person because they're not succeeding in their role. And it's not good for the organization because it's just not working. "

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" Disney produces fabulous movies around certain characters, and then they commercialize that engagement through toys, books, cruises. "

Nick Woodman

Fabulous

Through

Movies

" What makes 4K so interesting is it captures lifelike cinema-quality video. "

" I realized that a surf trip on a jet can be like a road trip. If you see a road you want to turn down, you can just go there. "

" Keeping people fired up starts with having a really clear vision for what the company is aiming to do. "

" I lost $4 million of other people's money between the ages of 24 and 26. "

" A smartphone is great for when one person is documenting another thing or another person doing something. "

" In France, a hip replacement was captured using two GoPros in a stereoscopic 3D arrangement. Students can watch the surgery using a virtual reality headset. "

" The magic of GoPro is that we are enabling the world to communicate in this new way, to express themselves in a new way, and it's snowballing. "

" The smartphone killed the traditional camera industry because it subsumed all the functions of a traditional camera. "

" Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit. "

" Smartphones are always in your pocket. They're about reactive capture. "

" Things that burn very brightly, we wonder how long they can keep burning. "

" GoPro lets people take other people along for the ride with them. "

" GoPro's capture devices and Kolor's software will combine to deliver exciting and highly accessible solutions for capturing, creating, and sharing spherical content. "

" Automobiles are dangerous as all get-out. "

Nick Woodman

Dangerous

Automobiles

" Now I'm the father of three young boys, I find myself using GoPro to film them more than anything - trips to the amusement park, the beach, the pool - just chasing them around as they grow. "

" Everyone has an idea over time of what the business should be, and during the formative period, too many opinions could be disruptive. "

" I didn't want to take anybody else's money. I wanted to do something small that could be profitable from the beginning, and grow that way - and never need someone to write me a check to keep the business going. "

" Somebody captures an incredible video, shares it online, and inspires millions of other people to go and do the same with their GoPros, and then it happens again and again - and what you've got is this incredible snowball of stoked customers capturing and creating rad content with their GoPros. "

" It sounds cheesy, but if you are having fun, people will love your company, you will be more successful, and more ideas will come your way. "

" To get GoPro started, I moved back in with my parents and went to work seven days a week, 20 hours a day. I wrote off my personal life to make headway on it. "

" If I walk up to a can of Red Bull, I'm thinking about Formula One; I'm thinking about incredible athletic performances. And it helps me choose that can over something else to either side of it. "

" GoPro is ideal for pro-active capture, meaning, 'Hey, we're going to do something fun, and we're going to capture a video of it.' "

" I learned that most people buy based on emotion, not on a rational breakdown of the product or service. "

" Surfing is such an incredible experience with a huge ego element. "

" When I was 22, I realised I wanted to be an inventor. "

" I don't want to wake up and see my kids going off to college and wonder what happened. "

" I grew up with stories of people who start their own businesses and do really well. So I thought, 'OK, that's what you do.' I can thank my dad for that. "

" I enrolled in a race car driving school, where you go for three days, and they wanted to rent me a video camera and charge me $100 for every half-hour. "

" I got an email from the Crown Prince of Norway asking me to talk at a summit for young Norwegian entrepreneurs. I ran to my wife and was like, 'Hey! I got an email from the Prince of Norway!' "

Nick Woodman

Wife