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" I don't want to wake up and see my kids going off to college and wonder what happened. "

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" My first business was a retro-gaming site where you'd go and play all these cool old-school games. It was a good idea but ahead of its time. "

" You know what the best thing about morning ski trips are? McDonald's! "

" I come from surfing, and surfing is the worst cool-guy industry of all. I decided long ago to try and kill the cool guy. "

" When I think about dropping team sports and picking up surfing and also then geeking out radio control planes and gadgetry and all that stuff I love, that's what really now has led me in big part to GoPro. "

" My twenties were my practice. My thirties were when I really hit my stride with GoPro and did all the heavy lifting to build the business. "

" A really important thing when you come up with a concept is that you solve a pervasive problem for people, and you don't try to create a new way to do something that isn't necessarily broken. "

" Your passions are a bit like your fingerprints: Everybody has them; everybody's are different. One's passions may just be a guidebook to one's life. "

" Everyone has an idea over time of what the business should be, and during the formative period, too many opinions could be disruptive. "

" On the road and traveling - that's when people are at their most creative. "

" You have to ask yourself: how much does any one person or one family need? And when you start thinking about the universe as an organism, it's important that we, as components of that organism, take care of each other and ourselves. "

" When I have a difficult decision to make, I imagine myself as a 90-year-old guy looking back on his life. I imagine what I'll think about myself at that point in time, and it always makes it really easy to go for it. You're only going to regret that you wimped out. "

" I'm half Puerto Rican. "

" I still drink a couple of Red Bulls every day. "

" Bootstrapping allows you total creative freedom. For example, if you decide to approach your business in a certain way that makes it a two- or three-year process to get to your first product, you can do that, versus being rushed into it by investors. "

" I realized that a surf trip on a jet can be like a road trip. If you see a road you want to turn down, you can just go there. "

" What makes 4K so interesting is it captures lifelike cinema-quality video. "

" I didn't want to take anybody else's money. I wanted to do something small that could be profitable from the beginning, and grow that way - and never need someone to write me a check to keep the business going. "

" It sounds cheesy, but if you are having fun, people will love your company, you will be more successful, and more ideas will come your way. "

" I learned that most people buy based on emotion, not on a rational breakdown of the product or service. "

" People use GoPros to capture the experiences they are passionate about. "

" You don't have to raise millions of dollars to be successful, you just have to work on something you are passionate about. "

" One of my mentors early on was Eli Harari, the founder of SanDisk, who happened to be a friend of my dad's. "

" You must, as an entrepreneur - if that's your position - be doing things that really move the needle. "

" If I didn't follow my passion for surfing... I would have never come up with the concept to make a wrist camera. "

" I want to want to go to work in the morning. "

" I'll let myself obsess over things. "

" GoPro's capture devices and Kolor's software will combine to deliver exciting and highly accessible solutions for capturing, creating, and sharing spherical content. "

" People are watching GoPro content not to decide whether they should buy it or not - they're watching it for the entertainment. "

" Things that burn very brightly, we wonder how long they can keep burning. "

" People don't go buy GoPro for the thing; they buy it for what the thing does. "