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" GoPro's capture devices and Kolor's software will combine to deliver exciting and highly accessible solutions for capturing, creating, and sharing spherical content. "

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" When I think about dropping team sports and picking up surfing and also then geeking out radio control planes and gadgetry and all that stuff I love, that's what really now has led me in big part to GoPro. "

Nick Woodman

Sports

Think

" I grew up with stories of people who start their own businesses and do really well. So I thought, 'OK, that's what you do.' I can thank my dad for that. "

" I feel like in a world where we all try to figure out our place and our purpose here, your passions are one of your most obvious guides. "

" People don't go buy GoPro for the thing; they buy it for what the thing does. "

" You know what the best thing about morning ski trips are? McDonald's! "

" People use GoPros to capture the experiences they are passionate about. "

" I come from surfing, and surfing is the worst cool-guy industry of all. I decided long ago to try and kill the cool guy. "

" I don't want to wake up and see my kids going off to college and wonder what happened. "

" I think that that's something that's pretty interesting about a GoPro - it's the one camera that we know of that you can combine with like cameras to form new cameras. So it's a bit of a modular system. "

" Smartphones are always in your pocket. They're about reactive capture. "

" I lost $4 million of other people's money between the ages of 24 and 26. "

" If I'm a content creator, and I get recognition for my work, that's going to motivate me to spend even more time on my next production and make it even better. "

Nick Woodman

Time

Work

" A smartphone is great for when one person is documenting another thing or another person doing something. "

" Surfing is such an incredible experience with a huge ego element. "

" A really important thing when you come up with a concept is that you solve a pervasive problem for people, and you don't try to create a new way to do something that isn't necessarily broken. "

" Now I'm the father of three young boys, I find myself using GoPro to film them more than anything - trips to the amusement park, the beach, the pool - just chasing them around as they grow. "

" I'm just extremely excited to explore the planet that we're living on. "

" I think our slow, humble beginnings in surf shops, ski shops, bike shops, and motorcycle shops have been extremely important for our success. GoPro is all about celebrating an active lifestyle and sharing that with other people. It's authentic. It's not a brand that we went out and bought a bunch of ads for to create. "

" I'll let myself obsess over things. "

" You have to ask yourself: how much does any one person or one family need? And when you start thinking about the universe as an organism, it's important that we, as components of that organism, take care of each other and ourselves. "

" Everyone has an idea over time of what the business should be, and during the formative period, too many opinions could be disruptive. "

" My twenties were my practice. My thirties were when I really hit my stride with GoPro and did all the heavy lifting to build the business. "

" GoPro lets people take other people along for the ride with them. "

" When I was 22, I realised I wanted to be an inventor. "

" I was inspired by how Red Bull isn't about the drink; it isn't about the product or the can. Red Bull is a platform to celebrate all that humans are capable of accomplishing. They built a lifestyle movement, a brand that sold this product. "

" GoPro is ideal for pro-active capture, meaning, 'Hey, we're going to do something fun, and we're going to capture a video of it.' "

" I enrolled in a race car driving school, where you go for three days, and they wanted to rent me a video camera and charge me $100 for every half-hour. "

" On the road and traveling - that's when people are at their most creative. "

" As long as we continue to execute, everything will work out for everybody at GoPro. "

" The best way to fire somebody is to compassionately fire them. "