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" I got an email from the Crown Prince of Norway asking me to talk at a summit for young Norwegian entrepreneurs. I ran to my wife and was like, 'Hey! I got an email from the Prince of Norway!' "

Nick Woodman

Wife

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" A smartphone is great for when one person is documenting another thing or another person doing something. "

" I'm half Puerto Rican. "

" I come from surfing, and surfing is the worst cool-guy industry of all. I decided long ago to try and kill the cool guy. "

" Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit. "

" My twenties were my practice. My thirties were when I really hit my stride with GoPro and did all the heavy lifting to build the business. "

" I think that devices like Glass are going to do a terrific job of capturing your first-person perspective. And that's what people first think of when they think of GoPro. "

" Disney produces fabulous movies around certain characters, and then they commercialize that engagement through toys, books, cruises. "

" Somebody captures an incredible video, shares it online, and inspires millions of other people to go and do the same with their GoPros, and then it happens again and again - and what you've got is this incredible snowball of stoked customers capturing and creating rad content with their GoPros. "

" Automobiles are dangerous as all get-out. "

Nick Woodman

Dangerous

Automobiles

" I can sell anything that I totally believe in, but I'm a horrible salesman of something I don't believe in. "

" If I'm a content creator, and I get recognition for my work, that's going to motivate me to spend even more time on my next production and make it even better. "

Nick Woodman

Time

Work

" I still drink a couple of Red Bulls every day. "

" I didn't want to take anybody else's money. I wanted to do something small that could be profitable from the beginning, and grow that way - and never need someone to write me a check to keep the business going. "

" I grew up with stories of people who start their own businesses and do really well. So I thought, 'OK, that's what you do.' I can thank my dad for that. "

" To get GoPro started, I moved back in with my parents and went to work seven days a week, 20 hours a day. I wrote off my personal life to make headway on it. "

" Your passions are a bit like your fingerprints: Everybody has them; everybody's are different. One's passions may just be a guidebook to one's life. "

" GoPro lets people take other people along for the ride with them. "

" I enrolled in a race car driving school, where you go for three days, and they wanted to rent me a video camera and charge me $100 for every half-hour. "

" It sounds cheesy, but if you are having fun, people will love your company, you will be more successful, and more ideas will come your way. "

" People don't go buy GoPro for the thing; they buy it for what the thing does. "

" What makes 4K so interesting is it captures lifelike cinema-quality video. "

" People use GoPros to capture the experiences they are passionate about. "

" GoPro is ideal for pro-active capture, meaning, 'Hey, we're going to do something fun, and we're going to capture a video of it.' "

" The magic of GoPro is that we are enabling the world to communicate in this new way, to express themselves in a new way, and it's snowballing. "

" Keeping people fired up starts with having a really clear vision for what the company is aiming to do. "

" I'm just extremely excited to explore the planet that we're living on. "

" Surfing is such an incredible experience with a huge ego element. "

" If we can become the de facto standard for image capture of unique perspectives around the world, we have a lot of growth ahead of us. "

" I get pretty focused when I start working on something. And I drink a lot of water, way more than most people. "

Nick Woodman

People

Way

" As long as we continue to execute, everything will work out for everybody at GoPro. "