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" I want to want to go to work in the morning. "

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" I wore a GoPro camera on my head for all three of my boys. "

" Automobiles are dangerous as all get-out. "

" I still drink a couple of Red Bulls every day. "

" I lost $4 million of other people's money between the ages of 24 and 26. "

" You must, as an entrepreneur - if that's your position - be doing things that really move the needle. "

" When I have a difficult decision to make, I imagine myself as a 90-year-old guy looking back on his life. I imagine what I'll think about myself at that point in time, and it always makes it really easy to go for it. You're only going to regret that you wimped out. "

" You know what the best thing about morning ski trips are? McDonald's! "

" At a certain point, the services that you build around the hardware become more important than the hardware itself. "

" I originally started GoPro with the sole purpose of helping surfers capture photos of themselves and their friends while they were surfing. I thought it was crazy that very few surfers had any photos or videos of themselves. "

" The smartphone killed the traditional camera industry because it subsumed all the functions of a traditional camera. "

" Somebody captures an incredible video, shares it online, and inspires millions of other people to go and do the same with their GoPros, and then it happens again and again - and what you've got is this incredible snowball of stoked customers capturing and creating rad content with their GoPros. "

" YouTube didn't really start to hit its stride until 2006. "

" I think that that's something that's pretty interesting about a GoPro - it's the one camera that we know of that you can combine with like cameras to form new cameras. So it's a bit of a modular system. "

" Bootstrapping allows you total creative freedom. For example, if you decide to approach your business in a certain way that makes it a two- or three-year process to get to your first product, you can do that, versus being rushed into it by investors. "

" To get GoPro started, I moved back in with my parents and went to work seven days a week, 20 hours a day. I wrote off my personal life to make headway on it. "

" What makes 4K so interesting is it captures lifelike cinema-quality video. "

" I'm half Puerto Rican. "

" GoPro lets people take other people along for the ride with them. "

" The worst way to fire somebody is to let it drag out. It's not good for that person because they're not succeeding in their role. And it's not good for the organization because it's just not working. "

" Disney produces fabulous movies around certain characters, and then they commercialize that engagement through toys, books, cruises. "

" A smartphone is a mobile computer in your pocket. "

" I don't want to wake up and see my kids going off to college and wonder what happened. "

" I realized that a surf trip on a jet can be like a road trip. If you see a road you want to turn down, you can just go there. "

" You don't have to raise millions of dollars to be successful, you just have to work on something you are passionate about. "

" Fear drives you a lot harder than success does. "

" I can sell anything that I totally believe in, but I'm a horrible salesman of something I don't believe in. "

" I didn't want to take anybody else's money. I wanted to do something small that could be profitable from the beginning, and grow that way - and never need someone to write me a check to keep the business going. "

" I feel like I went through the Great Depression. All these companies are being successful around you, you're on that track, and then the market collapses, and you're out of a job. You're trying to save your investors' investment, and it doesn't work, and you sell the company for nothing. It was brutal. "

" As long as we continue to execute, everything will work out for everybody at GoPro. "

" Before GoPro, if you wanted to have any footage of yourself doing anything, whether it's video or photo, you not only needed a camera, you needed another human being. And if you wanted the footage to be good, you needed that other human being to have skill with the camera. "