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" Smartphones are always in your pocket. They're about reactive capture. "
Nick Woodman
Your
Always
Capture
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" I decided that I want to live in a big world. And since then, any time I'm confronted with a challenging situation, I go for it. "
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Live
World
Time
" Dedicating myself to actually following through was my single biggest achievement. "
Nick Woodman
Myself
Single
Achievement
" I can sell anything that I totally believe in, but I'm a horrible salesman of something I don't believe in. "
Nick Woodman
Sell
I Can
Believe
" GoPro's capture devices and Kolor's software will combine to deliver exciting and highly accessible solutions for capturing, creating, and sharing spherical content. "
Nick Woodman
Content
Creating
Sharing
" When I got out of college, I gave myself till I was 30 to invent a product. If I couldn't do it by then, I would just get a real job. And that fear - the fear of a real job - motivated me to be an entrepreneur. "
Nick Woodman
Myself
Real
College
" At a certain point, the services that you build around the hardware become more important than the hardware itself. "
Nick Woodman
Build
You
More
" It sounds cheesy, but if you are having fun, people will love your company, you will be more successful, and more ideas will come your way. "
Nick Woodman
Love
Fun
Having Fun
" I think our slow, humble beginnings in surf shops, ski shops, bike shops, and motorcycle shops have been extremely important for our success. GoPro is all about celebrating an active lifestyle and sharing that with other people. It's authentic. It's not a brand that we went out and bought a bunch of ads for to create. "
Nick Woodman
People
Success
Think
" I feel like in a world where we all try to figure out our place and our purpose here, your passions are one of your most obvious guides. "
Nick Woodman
Place
Purpose
Try
" Keeping people fired up starts with having a really clear vision for what the company is aiming to do. "
Nick Woodman
Company
Clear
People
" If I'm a content creator, and I get recognition for my work, that's going to motivate me to spend even more time on my next production and make it even better. "
Nick Woodman
Time
Work
Me
" Losing other people's money was terrible. "
Nick Woodman
Money
Terrible
Losing
" I learned that most people buy based on emotion, not on a rational breakdown of the product or service. "
Nick Woodman
Service
Product
People
" I got an email from the Crown Prince of Norway asking me to talk at a summit for young Norwegian entrepreneurs. I ran to my wife and was like, 'Hey! I got an email from the Prince of Norway!' "
Nick Woodman
Wife
Like
Me
" I didn't want to take anybody else's money. I wanted to do something small that could be profitable from the beginning, and grow that way - and never need someone to write me a check to keep the business going. "
Nick Woodman
Beginning
Small
Money
" People use GoPros to capture the experiences they are passionate about. "
Nick Woodman
Experiences
People
Passionate
" I have a GoPro in the trunk of my streetcar. "
Nick Woodman
Streetcar
Trunk
" A really important thing when you come up with a concept is that you solve a pervasive problem for people, and you don't try to create a new way to do something that isn't necessarily broken. "
Nick Woodman
Problem
Important
People
" In the early years, I would say GoPro's products were not that impressive. "
Nick Woodman
Say
Products
Years
" I feel like I went through the Great Depression. All these companies are being successful around you, you're on that track, and then the market collapses, and you're out of a job. You're trying to save your investors' investment, and it doesn't work, and you sell the company for nothing. It was brutal. "
Nick Woodman
Job
Feel
Depression
" As long as we continue to execute, everything will work out for everybody at GoPro. "
Nick Woodman
Everything
Out
Will
" Fear drives you a lot harder than success does. "
Nick Woodman
You
Than
Success
" I don't want to wake up and see my kids going off to college and wonder what happened. "
Nick Woodman
Want
Wake Up
Off
" Your passions are a bit like your fingerprints: Everybody has them; everybody's are different. One's passions may just be a guidebook to one's life. "
Nick Woodman
Life
Different
Just
" If I walk up to a can of Red Bull, I'm thinking about Formula One; I'm thinking about incredible athletic performances. And it helps me choose that can over something else to either side of it. "
Nick Woodman
Red
Bull
Choose
" I get pretty focused when I start working on something. And I drink a lot of water, way more than most people. "
Nick Woodman
People
More
Way
" The smartphone killed the traditional camera industry because it subsumed all the functions of a traditional camera. "
Nick Woodman
Traditional
Because
Camera
" People are watching GoPro content not to decide whether they should buy it or not - they're watching it for the entertainment. "
Nick Woodman
People
Entertainment
Content
" I was inspired by how Red Bull isn't about the drink; it isn't about the product or the can. Red Bull is a platform to celebrate all that humans are capable of accomplishing. They built a lifestyle movement, a brand that sold this product. "
Nick Woodman
Brand
Celebrate
Drink
" I enrolled in a race car driving school, where you go for three days, and they wanted to rent me a video camera and charge me $100 for every half-hour. "
Nick Woodman
Car
You
School