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" You know what the best thing about morning ski trips are? McDonald's! "
Nick Woodman
Ski
You
McDonald
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" You don't have to raise millions of dollars to be successful, you just have to work on something you are passionate about. "
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Just
You
" Things that burn very brightly, we wonder how long they can keep burning. "
Nick Woodman
Burn
How
Keep
" I think that devices like Glass are going to do a terrific job of capturing your first-person perspective. And that's what people first think of when they think of GoPro. "
Nick Woodman
People
Glass
Perspective
" If I walk up to a can of Red Bull, I'm thinking about Formula One; I'm thinking about incredible athletic performances. And it helps me choose that can over something else to either side of it. "
Nick Woodman
Red
Bull
Choose
" In the early years, I would say GoPro's products were not that impressive. "
Nick Woodman
Say
Products
Years
" At a certain point, the services that you build around the hardware become more important than the hardware itself. "
Nick Woodman
Build
You
More
" To get GoPro started, I moved back in with my parents and went to work seven days a week, 20 hours a day. I wrote off my personal life to make headway on it. "
Nick Woodman
Parents
Back
Week
" YouTube didn't really start to hit its stride until 2006. "
Nick Woodman
Start
Until
YouTube
" One of my mentors early on was Eli Harari, the founder of SanDisk, who happened to be a friend of my dad's. "
Nick Woodman
Friend
Early
Who
" I have a GoPro in the trunk of my streetcar. "
Nick Woodman
Streetcar
Trunk
" People are watching GoPro content not to decide whether they should buy it or not - they're watching it for the entertainment. "
Nick Woodman
People
Entertainment
Content
" A smartphone is a mobile computer in your pocket. "
Nick Woodman
Computer
Mobile
Pocket
" I originally started GoPro with the sole purpose of helping surfers capture photos of themselves and their friends while they were surfing. I thought it was crazy that very few surfers had any photos or videos of themselves. "
Nick Woodman
Crazy
Friends
Purpose
" I'm just extremely excited to explore the planet that we're living on. "
Nick Woodman
Explore
Excited
Living
" I didn't want to take anybody else's money. I wanted to do something small that could be profitable from the beginning, and grow that way - and never need someone to write me a check to keep the business going. "
Nick Woodman
Beginning
Small
Money
" I don't want to wake up and see my kids going off to college and wonder what happened. "
Nick Woodman
Want
Wake Up
Off
" I decided that I want to live in a big world. And since then, any time I'm confronted with a challenging situation, I go for it. "
Nick Woodman
Live
World
Time
" I still drink a couple of Red Bulls every day. "
Nick Woodman
Every Day
Red
Still
" As long as you can bootstrap, not at the sacrifice of competitive advantage, bootstrapping is a really powerful thing because it allows you to be totally devoted to your vision. "
Nick Woodman
Sacrifice
You
Long
" GoPro is ideal for pro-active capture, meaning, 'Hey, we're going to do something fun, and we're going to capture a video of it.' "
Nick Woodman
Fun
Capture
Meaning
" I learned that most people buy based on emotion, not on a rational breakdown of the product or service. "
Nick Woodman
Service
Product
People
" If I'm a content creator, and I get recognition for my work, that's going to motivate me to spend even more time on my next production and make it even better. "
Nick Woodman
Time
Work
Me
" Everyone has an idea over time of what the business should be, and during the formative period, too many opinions could be disruptive. "
Nick Woodman
Everyone
Over
Business
" In France, a hip replacement was captured using two GoPros in a stereoscopic 3D arrangement. Students can watch the surgery using a virtual reality headset. "
Nick Woodman
Surgery
Students
Watch
" Disney produces fabulous movies around certain characters, and then they commercialize that engagement through toys, books, cruises. "
Nick Woodman
Fabulous
Through
Movies
" I get pretty focused when I start working on something. And I drink a lot of water, way more than most people. "
Nick Woodman
People
More
Way
" Before GoPro, if you wanted to have any footage of yourself doing anything, whether it's video or photo, you not only needed a camera, you needed another human being. And if you wanted the footage to be good, you needed that other human being to have skill with the camera. "
Nick Woodman
Yourself
You
Only
" I feel like I went through the Great Depression. All these companies are being successful around you, you're on that track, and then the market collapses, and you're out of a job. You're trying to save your investors' investment, and it doesn't work, and you sell the company for nothing. It was brutal. "
Nick Woodman
Job
Feel
Depression
" Now I'm the father of three young boys, I find myself using GoPro to film them more than anything - trips to the amusement park, the beach, the pool - just chasing them around as they grow. "
Nick Woodman
Beach
Father
Grow
" Smartphones are always in your pocket. They're about reactive capture. "
Nick Woodman
Your
Always
Capture