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" Rational behavior requires theory. Reactive behavior requires only reflex action. "

W. Edwards Deming

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" It is not enough to do your best; you must know what to do, and then do your best. "

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" The prevailing - and foolish - attitude is that a good manager can be a good manager anywhere, with no special knowledge of the production process he's managing. A man with a financial background may know nothing about manufacturing shoes or cars, but he's put in charge anyway. "

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" In Japan, a company worker's position is secure. He is retrained for another job if his present job is eliminated by productivity improvement. "

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" Learning is not compulsory... neither is survival. "

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" You can not define being exactly on time. "

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" What should be the aim of management? What is their job? Quality is the responsibility of the top people. Its origin is in the boardroom. They are the ones who decide. "

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" My mother was my biggest role model. She taught me to hate waste. We never wasted anything. "

W. Edwards Deming

" The emphasis should be on why we do a job. "

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" Customer expectations? Nonsense. No customer ever asked for the electric light, the pneumatic tire, the VCR, or the CD. All customer expectations are only what you and your competitor have led him to expect. He knows nothing else. "

W. Edwards Deming

" I predicted in 1950 that in five years, manufacturers the world over would be screaming for protection. It took only four years. "

W. Edwards Deming

" Innovation comes from the producer - not from the customer. "

W. Edwards Deming

" Eliminate numerical quotas, including Management by Objectives. "

W. Edwards Deming

" You should not ask questions without knowledge. "

W. Edwards Deming

" The average American worker has fifty interruptions a day, of which seventy percent have nothing to do with work. "

W. Edwards Deming

" People with targets and jobs dependent upon meeting them will probably meet the targets - even if they have to destroy the enterprise to do it. "

W. Edwards Deming

" American management thinks that they can just copy from Japan. But they don't know what to copy. "

W. Edwards Deming

" The prevailing system of management has crushed fun out of the workplace. "

W. Edwards Deming

" Export anything to a friendly country except American management. "

W. Edwards Deming

" I am forever learning and changing. "

W. Edwards Deming

" A bad system will beat a good person every time. "

W. Edwards Deming

" We are here to make another world. "

W. Edwards Deming

" If you don't understand how to run an efficient operation, new machinery will just give you new problems of operation and maintenance. The sure way to increase productivity is to better administrate man and machine. "

W. Edwards Deming

" Whenever there is fear, you will get wrong figures. "

W. Edwards Deming

" Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them. "

W. Edwards Deming

" Declining productivity and quality means your unit production costs stay high but you don't have as much to sell. Your workers don't want to be paid less, so to maintain profits, you increase your prices. That's inflation. "

W. Edwards Deming

" The result of long-term relationships is better and better quality, and lower and lower costs. "

W. Edwards Deming

" If you do not know how to ask the right question, you discover nothing. "

W. Edwards Deming

" Quality is everyone's responsibility. "

W. Edwards Deming

" Any manager can do well in an expanding market. "

W. Edwards Deming

" People don't like to make mistakes. "

W. Edwards Deming