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" The result of long-term relationships is better and better quality, and lower and lower costs. "

W. Edwards Deming

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" It is not necessary to change. Survival is not mandatory. "

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" I predicted in 1950 that in five years, manufacturers the world over would be screaming for protection. It took only four years. "

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" The emphasis should be on why we do a job. "

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" Customer expectations? Nonsense. No customer ever asked for the electric light, the pneumatic tire, the VCR, or the CD. All customer expectations are only what you and your competitor have led him to expect. He knows nothing else. "

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" All anyone asks for is a chance to work with pride. "

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" Rational behavior requires theory. Reactive behavior requires only reflex action. "

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" The big problems are where people don't realise they have one in the first place. "

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" Export anything to a friendly country except American management. "

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" When a system is stable, telling the worker about mistakes is only tampering. "

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" Lack of knowledge... that is the problem. "

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" Innovation comes from the producer - not from the customer. "

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" People don't like to make mistakes. "

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" You should not ask questions without knowledge. "

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" No one knows the cost of a defective product - don't tell me you do. You know the cost of replacing it, but not the cost of a dissatisfied customer. "

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" Hold everybody accountable? Ridiculous! "

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" Declining productivity and quality means your unit production costs stay high but you don't have as much to sell. Your workers don't want to be paid less, so to maintain profits, you increase your prices. That's inflation. "

W. Edwards Deming

" What should be the aim of management? What is their job? Quality is the responsibility of the top people. Its origin is in the boardroom. They are the ones who decide. "

W. Edwards Deming

" The prevailing system of management has crushed fun out of the workplace. "

W. Edwards Deming

" The prevailing - and foolish - attitude is that a good manager can be a good manager anywhere, with no special knowledge of the production process he's managing. A man with a financial background may know nothing about manufacturing shoes or cars, but he's put in charge anyway. "

W. Edwards Deming

" I am forever learning and changing. "

W. Edwards Deming

" We are here to make another world. "

W. Edwards Deming

" Whenever there is fear, you will get wrong figures. "

W. Edwards Deming

" My mother was my biggest role model. She taught me to hate waste. We never wasted anything. "

W. Edwards Deming

" The average American worker has fifty interruptions a day, of which seventy percent have nothing to do with work. "

W. Edwards Deming

" Learning is not compulsory... neither is survival. "

W. Edwards Deming

" It is not enough to do your best; you must know what to do, and then do your best. "

W. Edwards Deming

" In Japan, a company worker's position is secure. He is retrained for another job if his present job is eliminated by productivity improvement. "

W. Edwards Deming

" If you don't understand how to run an efficient operation, new machinery will just give you new problems of operation and maintenance. The sure way to increase productivity is to better administrate man and machine. "

W. Edwards Deming