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" The emphasis should be on why we do a job. "

W. Edwards Deming

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" No one knows the cost of a defective product - don't tell me you do. You know the cost of replacing it, but not the cost of a dissatisfied customer. "

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" I predicted in 1950 that in five years, manufacturers the world over would be screaming for protection. It took only four years. "

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" A bad system will beat a good person every time. "

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" People don't like to make mistakes. "

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" Eliminate numerical quotas, including Management by Objectives. "

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" All anyone asks for is a chance to work with pride. "

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" If you do not know how to ask the right question, you discover nothing. "

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" Export anything to a friendly country except American management. "

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" If you don't understand how to run an efficient operation, new machinery will just give you new problems of operation and maintenance. The sure way to increase productivity is to better administrate man and machine. "

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" The prevailing system of management has crushed fun out of the workplace. "

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" Declining productivity and quality means your unit production costs stay high but you don't have as much to sell. Your workers don't want to be paid less, so to maintain profits, you increase your prices. That's inflation. "

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" You can not define being exactly on time. "

W. Edwards Deming

" In 1945, the world was in a shambles. American companies had no competition. So nobody really thought much about quality. Why should they? The world bought everything America produced. It was a prescription for disaster. "

W. Edwards Deming

" Whenever there is fear, you will get wrong figures. "

W. Edwards Deming

" If you can't describe what you are doing as a process, you don't know what you're doing. "

W. Edwards Deming

" People with targets and jobs dependent upon meeting them will probably meet the targets - even if they have to destroy the enterprise to do it. "

W. Edwards Deming

" You should not ask questions without knowledge. "

W. Edwards Deming

" Quality is pride of workmanship. "

W. Edwards Deming

" The average American worker has fifty interruptions a day, of which seventy percent have nothing to do with work. "

W. Edwards Deming

" American management thinks that they can just copy from Japan. But they don't know what to copy. "

W. Edwards Deming

" The big problems are where people don't realise they have one in the first place. "

W. Edwards Deming

" What should be the aim of management? What is their job? Quality is the responsibility of the top people. Its origin is in the boardroom. They are the ones who decide. "

W. Edwards Deming

" Innovation comes from the producer - not from the customer. "

W. Edwards Deming

" Any manager can do well in an expanding market. "

W. Edwards Deming

" Research shows that the climate of an organization influences an individual's contribution far more than the individual himself. "

W. Edwards Deming

" Hold everybody accountable? Ridiculous! "

W. Edwards Deming

" The result of long-term relationships is better and better quality, and lower and lower costs. "

W. Edwards Deming

" Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them. "

W. Edwards Deming

" Learning is not compulsory... neither is survival. "

W. Edwards Deming

" Rational behavior requires theory. Reactive behavior requires only reflex action. "

W. Edwards Deming