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" The whole secret to our success is being able to con ourselves into believing that we're going to change the world because statistically we are unlikely to do it. "

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" I don't read many business books. I read good fiction. Business is about people, so my favorite business books are anything by Dickens. "

Tom Peters

Anything

Books

Business

" Design is so critical it should be on the agenda of every meeting in every single department. "

" Business book writing for me is when some set of ideas gets stuck in my mind, I write a book about it. I haven't got a theory and I haven't got a framework. "

Tom Peters

Mind

Writing

" Communication is everyone's panacea for everything. "

" The best leaders... almost without exception and at every level, are master users of stories and symbols. "

" The magic formula that successful businesses have discovered is to treat customers like guests and employees like people. "

Tom Peters

Treat

People

" 'In Search of Excellence' was an afterthought, the runt of the McKinsey consulting litter, a hip-pocket project that was never supposed to amount to much. "

" Management is about arranging and telling. Leadership is about nurturing and enhancing. "

" Vision is dandy, but sustainable company excellence comes from a huge stable of able managers. "

" Celebrate what you want to see more of. "

" I know it sounds crazy, but you've got to let what you're going to do find you, rather than you pursuing it. "

" Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You. "

" I had no idea what I was doing when I wrote 'Search.' There was no carefully designed work plan. There was no theory that I was out to prove. "

Tom Peters

Prove

Theory

" I don't want the 35-year-olds in my audience to think of me as as 'pops' giving the kind of advice that only 65-year-olds can understand. "

Tom Peters

Advice

Giving

" Life is pretty simple: You do some stuff. Most fails. Some works. You do more of what works. If it works big, others quickly copy it. Then you do something else. The trick is the doing something else. "

" The simple act of paying positive attention to people has a great deal to do with productivity. "

" Winners must learn to relish change with the same enthusiasm and energy that we have resisted it in the past. "

" My problem is not that I see all 17 sides of any issue, but I'm equally passionate about all 17 sides simultaneously. "

" Remember my mantra: distinct... or extinct. "

" One simply cannot pay tribute to Stephen Covey without saying at the outset that he was a lovely human being. "

" Mastery is great, but even that is not enough. You have to be able to change course without a bead of sweat, or remorse. "

" If a window of opportunity appears, don't pull down the shade. "

" 'In Search of Excellence' - even the title - is a reminder that business isn't dry, dreary, boring, or by the numbers. Life at work can be cool - and work that's cool isn't confined to Tiger Woods, Yo-Yo Ma, or Tom Hanks. It's available to all of us and any of us. "

" If you're not confused, you're not paying attention. "

" Leaders don't create followers, they create more leaders. "

" For the blue-collar worker, the driving force behind change was factory automation using programmable machine tools. For the office worker, it's office automation using computer technology: enterprise-resource-planning systems, groupware, intranets, extranets, expert systems, the Web, and e-commerce. "

" Give a lot, expect a lot, and if you don't get it, prune. "

" I endorse a lot of people - sometimes people say I endorse too many books. And my response has always been the same: If I can get one case study that can give me one good idea that I can implement for $25, or for these days one-third of that on Kindle, I've gotten a very good deal. "

" Today brands are everything, and all kinds of products and services - from accounting firms to sneaker makers to restaurants - are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz. "

" Stop being conned by the old mantra that says, 'Leaders are cool, managers are dweebs.' Instead, follow the Peters Principle: Leaders are cool. Managers are cool too! "