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" Management is about arranging and telling. Leadership is about nurturing and enhancing. "

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" I had no idea what I was doing when I wrote 'Search.' There was no carefully designed work plan. There was no theory that I was out to prove. "

" I think it's wonderful to save the world, but you need to be part of the world, too. "

" The magic formula that successful businesses have discovered is to treat customers like guests and employees like people. "

" Test fast, fail fast, adjust fast. "

" Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures. "

" One simply cannot pay tribute to Stephen Covey without saying at the outset that he was a lovely human being. "

" Communication is everyone's panacea for everything. "

" Business book writing for me is when some set of ideas gets stuck in my mind, I write a book about it. I haven't got a theory and I haven't got a framework. "

" The best leaders... almost without exception and at every level, are master users of stories and symbols. "

" The whole secret to our success is being able to con ourselves into believing that we're going to change the world because statistically we are unlikely to do it. "

Change The World

" My problem is not that I see all 17 sides of any issue, but I'm equally passionate about all 17 sides simultaneously. "

" Today brands are everything, and all kinds of products and services - from accounting firms to sneaker makers to restaurants - are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz. "

" Remember my mantra: distinct... or extinct. "

" The workplace revolution that transformed the lives of blue-collar workers in the 1970s and 1980s is finally reaching the offices and cubicles of the white-collar workers. "

" Good managers have a bias for action. "

" Business is about people. It's about passion. It's about bold ideas, bold small ideas or bold large ideas. "

" Stop being conned by the old mantra that says, 'Leaders are cool, managers are dweebs.' Instead, follow the Peters Principle: Leaders are cool. Managers are cool too! "

" 'In Search of Excellence' was an afterthought, the runt of the McKinsey consulting litter, a hip-pocket project that was never supposed to amount to much. "

" 'In Search of Excellence' - even the title - is a reminder that business isn't dry, dreary, boring, or by the numbers. Life at work can be cool - and work that's cool isn't confined to Tiger Woods, Yo-Yo Ma, or Tom Hanks. It's available to all of us and any of us. "

" Anybody who is an entrepreneur is a person who essentially has impaired judgment. The odds of success are zilch. "

" All white-collar work is project work. The single salient fact that touches all of our lives is that work is being reinvented. "

" I don't read many business books. I read good fiction. Business is about people, so my favorite business books are anything by Dickens. "

" The simple act of paying positive attention to people has a great deal to do with productivity. "

" Celebrate what you want to see more of. "

" If you really want to kill morale, have layoffs every two months for the next two years. "

" Design is so critical it should be on the agenda of every meeting in every single department. "

" Mastery is great, but even that is not enough. You have to be able to change course without a bead of sweat, or remorse. "

" If your company has a clean-desk policy, the company is nuts and you're nuts to stay there. "

" One of the biggest problems of 'In Search of Excellence' is that it focused on giant, publicly-traded companies. There are thousands upon thousands of excellent companies. Some of them are two-person accountancies in a community of three thousand people. "

" The top athletes are consummate pros who work obsessively at their craft. Approach yours the same way. "