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" There is nothing so useless as doing efficiently that which should not be done at all. "

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" The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. "

" Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window. "

" Knowledge has to be improved, challenged, and increased constantly, or it vanishes. "

" Time is the scarcest resource and unless it is managed nothing else can be managed. "

" Unless commitment is made, there are only promises and hopes... but no plans. "

" Company cultures are like country cultures. Never try to change one. Try, instead, to work with what you've got. "

" The entrepreneur always searches for change, responds to it, and exploits it as an opportunity. "

" Most of what we call management consists of making it difficult for people to get their work done. "

" Accept the fact that we have to treat almost anybody as a volunteer. "

" Plans are only good intentions unless they immediately degenerate into hard work. "

" Business, that's easily defined - it's other people's money. "

" The computer is a moron. "

" Management by objective works - if you know the objectives. Ninety percent of the time you don't. "

" The most efficient way to produce anything is to bring together under one management as many as possible of the activities needed to turn out the product. "

" The most important thing in communication is hearing what isn't said. "

" Few companies that installed computers to reduce the employment of clerks have realized their expectations... They now need more, and more expensive clerks even though they call them 'operators' or 'programmers.' "

" Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth. "

" The only thing we know about the future is that it will be different. "

" When a subject becomes totally obsolete we make it a required course. "

" Teaching is the only major occupation of man for which we have not yet developed tools that make an average person capable of competence and performance. In teaching we rely on the 'naturals', the ones who somehow know how to teach. "

" The productivity of work is not the responsibility of the worker but of the manager. "

" Today knowledge has power. It controls access to opportunity and advancement. "

" Checking the results of a decision against its expectations shows executives what their strengths are, where they need to improve, and where they lack knowledge or information. "

" Follow effective action with quiet reflection. From the quiet reflection will come even more effective action. "

" No institution can possibly survive if it needs geniuses or supermen to manage it. It must be organized in such a way as to be able to get along under a leadership composed of average human beings. "

" So much of what we call management consists in making it difficult for people to work. "

" Rank does not confer privilege or give power. It imposes responsibility. "

" Management is doing things right; leadership is doing the right things. "

" The best way to predict the future is to create it. "

" The purpose of a business is to create a customer. "