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" YouTube didn't really start to hit its stride until 2006. "
Nick Woodman
Start
Until
YouTube
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" You know what the best thing about morning ski trips are? McDonald's! "
Nick Woodman
Ski
You
McDonald
" I didn't want to take anybody else's money. I wanted to do something small that could be profitable from the beginning, and grow that way - and never need someone to write me a check to keep the business going. "
Nick Woodman
Beginning
Small
Money
" The magic of GoPro is that we are enabling the world to communicate in this new way, to express themselves in a new way, and it's snowballing. "
Nick Woodman
Themselves
Magic
New
" I still drink a couple of Red Bulls every day. "
Nick Woodman
Every Day
Red
Still
" I have a GoPro in the trunk of my streetcar. "
Nick Woodman
Streetcar
Trunk
" I enrolled in a race car driving school, where you go for three days, and they wanted to rent me a video camera and charge me $100 for every half-hour. "
Nick Woodman
Car
You
School
" You don't have to raise millions of dollars to be successful, you just have to work on something you are passionate about. "
Nick Woodman
Work
Just
You
" On the road and traveling - that's when people are at their most creative. "
Nick Woodman
Most
Traveling
Road
" Things that burn very brightly, we wonder how long they can keep burning. "
Nick Woodman
Burn
How
Keep
" A smartphone is great for when one person is documenting another thing or another person doing something. "
Nick Woodman
Something
Doing
Great
" If I didn't follow my passion for surfing... I would have never come up with the concept to make a wrist camera. "
Nick Woodman
Follow
Never
Surfing
" It's very difficult to get any footage of yourself doing what you love unless you have a friend who's a photographer or videographer and wants to document you. That was really the idea and the goal from the beginning: to help people get a good photo, and then it was to help people get a good video. "
Nick Woodman
Good
Yourself
People
" I grew up with stories of people who start their own businesses and do really well. So I thought, 'OK, that's what you do.' I can thank my dad for that. "
Nick Woodman
Own
I Can
You
" If I walk up to a can of Red Bull, I'm thinking about Formula One; I'm thinking about incredible athletic performances. And it helps me choose that can over something else to either side of it. "
Nick Woodman
Red
Bull
Choose
" Now I'm the father of three young boys, I find myself using GoPro to film them more than anything - trips to the amusement park, the beach, the pool - just chasing them around as they grow. "
Nick Woodman
Beach
Father
Grow
" I feel like I went through the Great Depression. All these companies are being successful around you, you're on that track, and then the market collapses, and you're out of a job. You're trying to save your investors' investment, and it doesn't work, and you sell the company for nothing. It was brutal. "
Nick Woodman
Job
Feel
Depression
" I feel like in a world where we all try to figure out our place and our purpose here, your passions are one of your most obvious guides. "
Nick Woodman
Place
Purpose
Try
" My twenties were my practice. My thirties were when I really hit my stride with GoPro and did all the heavy lifting to build the business. "
Nick Woodman
Practice
Business
Heavy
" People are watching GoPro content not to decide whether they should buy it or not - they're watching it for the entertainment. "
Nick Woodman
People
Entertainment
Content
" Dedicating myself to actually following through was my single biggest achievement. "
Nick Woodman
Myself
Single
Achievement
" I lost $4 million of other people's money between the ages of 24 and 26. "
Nick Woodman
Lost
Million
People
" People use GoPros to capture the experiences they are passionate about. "
Nick Woodman
Experiences
People
Passionate
" Everyone has an idea over time of what the business should be, and during the formative period, too many opinions could be disruptive. "
Nick Woodman
Everyone
Over
Business
" Losing other people's money was terrible. "
Nick Woodman
Money
Terrible
Losing
" I can sell anything that I totally believe in, but I'm a horrible salesman of something I don't believe in. "
Nick Woodman
Sell
I Can
Believe
" I originally started GoPro with the sole purpose of helping surfers capture photos of themselves and their friends while they were surfing. I thought it was crazy that very few surfers had any photos or videos of themselves. "
Nick Woodman
Crazy
Friends
Purpose
" Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit. "
Nick Woodman
Really
Video
Word-Of-Mouth
" I get pretty focused when I start working on something. And I drink a lot of water, way more than most people. "
Nick Woodman
People
More
Way
" The smartphone killed the traditional camera industry because it subsumed all the functions of a traditional camera. "
Nick Woodman
Traditional
Because
Camera
" Before GoPro, if you wanted to have any footage of yourself doing anything, whether it's video or photo, you not only needed a camera, you needed another human being. And if you wanted the footage to be good, you needed that other human being to have skill with the camera. "
Nick Woodman
Yourself
You
Only