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" I get pretty focused when I start working on something. And I drink a lot of water, way more than most people. "

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" YouTube didn't really start to hit its stride until 2006. "

" GoPro lets people take other people along for the ride with them. "

" When I have a difficult decision to make, I imagine myself as a 90-year-old guy looking back on his life. I imagine what I'll think about myself at that point in time, and it always makes it really easy to go for it. You're only going to regret that you wimped out. "

" If we can become the de facto standard for image capture of unique perspectives around the world, we have a lot of growth ahead of us. "

" Fear drives you a lot harder than success does. "

" It sounds cheesy, but if you are having fun, people will love your company, you will be more successful, and more ideas will come your way. "

" Dedicating myself to actually following through was my single biggest achievement. "

" I feel like I've done a pretty good job of scaling because I got some great mentors along the way that helped me realize I just have to build a phenomenal team around me that makes my job a lot easier. "

" I learned that most people buy based on emotion, not on a rational breakdown of the product or service. "

" When I think about dropping team sports and picking up surfing and also then geeking out radio control planes and gadgetry and all that stuff I love, that's what really now has led me in big part to GoPro. "

" On the road and traveling - that's when people are at their most creative. "

" I didn't want to take anybody else's money. I wanted to do something small that could be profitable from the beginning, and grow that way - and never need someone to write me a check to keep the business going. "

" I don't want to wake up and see my kids going off to college and wonder what happened. "

" I wore a GoPro camera on my head for all three of my boys. "

" I have a GoPro in the trunk of my streetcar. "

" The best way to fire somebody is to compassionately fire them. "

" Keeping people fired up starts with having a really clear vision for what the company is aiming to do. "

" As long as you can bootstrap, not at the sacrifice of competitive advantage, bootstrapping is a really powerful thing because it allows you to be totally devoted to your vision. "

" I got an email from the Crown Prince of Norway asking me to talk at a summit for young Norwegian entrepreneurs. I ran to my wife and was like, 'Hey! I got an email from the Prince of Norway!' "

" The smartphone killed the traditional camera industry because it subsumed all the functions of a traditional camera. "

" A smartphone is a mobile computer in your pocket. "

" I come from surfing, and surfing is the worst cool-guy industry of all. I decided long ago to try and kill the cool guy. "

" If I didn't follow my passion for surfing... I would have never come up with the concept to make a wrist camera. "

" As long as we continue to execute, everything will work out for everybody at GoPro. "

" The worst way to fire somebody is to let it drag out. It's not good for that person because they're not succeeding in their role. And it's not good for the organization because it's just not working. "

" When I got out of college, I gave myself till I was 30 to invent a product. If I couldn't do it by then, I would just get a real job. And that fear - the fear of a real job - motivated me to be an entrepreneur. "

" I think our slow, humble beginnings in surf shops, ski shops, bike shops, and motorcycle shops have been extremely important for our success. GoPro is all about celebrating an active lifestyle and sharing that with other people. It's authentic. It's not a brand that we went out and bought a bunch of ads for to create. "

" Bootstrapping allows you total creative freedom. For example, if you decide to approach your business in a certain way that makes it a two- or three-year process to get to your first product, you can do that, versus being rushed into it by investors. "

" I think that that's something that's pretty interesting about a GoPro - it's the one camera that we know of that you can combine with like cameras to form new cameras. So it's a bit of a modular system. "

" You know what the best thing about morning ski trips are? McDonald's! "