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" The magic of GoPro is that we are enabling the world to communicate in this new way, to express themselves in a new way, and it's snowballing. "

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" What makes 4K so interesting is it captures lifelike cinema-quality video. "

" People are watching GoPro content not to decide whether they should buy it or not - they're watching it for the entertainment. "

" Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit. "

" My friends used to tease me 'cause I'd wear a CamelBak while I was working so I wouldn't have to get up if I was thirsty. "

" It's very difficult to get any footage of yourself doing what you love unless you have a friend who's a photographer or videographer and wants to document you. That was really the idea and the goal from the beginning: to help people get a good photo, and then it was to help people get a good video. "

" I originally started GoPro with the sole purpose of helping surfers capture photos of themselves and their friends while they were surfing. I thought it was crazy that very few surfers had any photos or videos of themselves. "

" When I was 22, I realised I wanted to be an inventor. "

" The worst way to fire somebody is to let it drag out. It's not good for that person because they're not succeeding in their role. And it's not good for the organization because it's just not working. "

" I can sell anything that I totally believe in, but I'm a horrible salesman of something I don't believe in. "

" Now I'm the father of three young boys, I find myself using GoPro to film them more than anything - trips to the amusement park, the beach, the pool - just chasing them around as they grow. "

" If I walk up to a can of Red Bull, I'm thinking about Formula One; I'm thinking about incredible athletic performances. And it helps me choose that can over something else to either side of it. "

" Before GoPro, if you wanted to have any footage of yourself doing anything, whether it's video or photo, you not only needed a camera, you needed another human being. And if you wanted the footage to be good, you needed that other human being to have skill with the camera. "

" The smartphone killed the traditional camera industry because it subsumed all the functions of a traditional camera. "

" You have to ask yourself: how much does any one person or one family need? And when you start thinking about the universe as an organism, it's important that we, as components of that organism, take care of each other and ourselves. "

" Everyone has an idea over time of what the business should be, and during the formative period, too many opinions could be disruptive. "

" A really important thing when you come up with a concept is that you solve a pervasive problem for people, and you don't try to create a new way to do something that isn't necessarily broken. "

" As long as we continue to execute, everything will work out for everybody at GoPro. "

" A smartphone is great for when one person is documenting another thing or another person doing something. "

" I'm just extremely excited to explore the planet that we're living on. "

" I want to want to go to work in the morning. "

" Surfing is such an incredible experience with a huge ego element. "

" In the early years, I would say GoPro's products were not that impressive. "

" I was inspired by how Red Bull isn't about the drink; it isn't about the product or the can. Red Bull is a platform to celebrate all that humans are capable of accomplishing. They built a lifestyle movement, a brand that sold this product. "

" No surfer wants to be the photographer, especially when the waves are good. "

" I decided that I want to live in a big world. And since then, any time I'm confronted with a challenging situation, I go for it. "

" YouTube didn't really start to hit its stride until 2006. "

" I feel like in a world where we all try to figure out our place and our purpose here, your passions are one of your most obvious guides. "

" You don't have to raise millions of dollars to be successful, you just have to work on something you are passionate about. "

" My twenties were my practice. My thirties were when I really hit my stride with GoPro and did all the heavy lifting to build the business. "

" GoPro lets people take other people along for the ride with them. "