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" My twenties were my practice. My thirties were when I really hit my stride with GoPro and did all the heavy lifting to build the business. "

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" If I didn't follow my passion for surfing... I would have never come up with the concept to make a wrist camera. "

" The magic of GoPro is that we are enabling the world to communicate in this new way, to express themselves in a new way, and it's snowballing. "

" As long as we continue to execute, everything will work out for everybody at GoPro. "

" I didn't want to take anybody else's money. I wanted to do something small that could be profitable from the beginning, and grow that way - and never need someone to write me a check to keep the business going. "

" You know what the best thing about morning ski trips are? McDonald's! "

" I got an email from the Crown Prince of Norway asking me to talk at a summit for young Norwegian entrepreneurs. I ran to my wife and was like, 'Hey! I got an email from the Prince of Norway!' "

" Disney produces fabulous movies around certain characters, and then they commercialize that engagement through toys, books, cruises. "

" When I think about dropping team sports and picking up surfing and also then geeking out radio control planes and gadgetry and all that stuff I love, that's what really now has led me in big part to GoPro. "

" I was inspired by how Red Bull isn't about the drink; it isn't about the product or the can. Red Bull is a platform to celebrate all that humans are capable of accomplishing. They built a lifestyle movement, a brand that sold this product. "

" I think that devices like Glass are going to do a terrific job of capturing your first-person perspective. And that's what people first think of when they think of GoPro. "

" A smartphone is great for when one person is documenting another thing or another person doing something. "

" I get pretty focused when I start working on something. And I drink a lot of water, way more than most people. "

" Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit. "

" I'm just extremely excited to explore the planet that we're living on. "

" I decided that I want to live in a big world. And since then, any time I'm confronted with a challenging situation, I go for it. "

" Surfing is such an incredible experience with a huge ego element. "

" In the early years, I would say GoPro's products were not that impressive. "

" I'll let myself obsess over things. "

" Dedicating myself to actually following through was my single biggest achievement. "

" I have a GoPro in the trunk of my streetcar. "

" I want to want to go to work in the morning. "

" I lost $4 million of other people's money between the ages of 24 and 26. "

" You don't have to raise millions of dollars to be successful, you just have to work on something you are passionate about. "

" Bootstrapping allows you total creative freedom. For example, if you decide to approach your business in a certain way that makes it a two- or three-year process to get to your first product, you can do that, versus being rushed into it by investors. "

" My friends used to tease me 'cause I'd wear a CamelBak while I was working so I wouldn't have to get up if I was thirsty. "

" To get GoPro started, I moved back in with my parents and went to work seven days a week, 20 hours a day. I wrote off my personal life to make headway on it. "

" Automobiles are dangerous as all get-out. "

" Things that burn very brightly, we wonder how long they can keep burning. "

" One of my mentors early on was Eli Harari, the founder of SanDisk, who happened to be a friend of my dad's. "

" I learned that most people buy based on emotion, not on a rational breakdown of the product or service. "