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" A smartphone is great for when one person is documenting another thing or another person doing something. "

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" Surfing is such an incredible experience with a huge ego element. "

" I want to want to go to work in the morning. "

" People don't go buy GoPro for the thing; they buy it for what the thing does. "

" My first business was a retro-gaming site where you'd go and play all these cool old-school games. It was a good idea but ahead of its time. "

" When I got out of college, I gave myself till I was 30 to invent a product. If I couldn't do it by then, I would just get a real job. And that fear - the fear of a real job - motivated me to be an entrepreneur. "

" In France, a hip replacement was captured using two GoPros in a stereoscopic 3D arrangement. Students can watch the surgery using a virtual reality headset. "

" I get pretty focused when I start working on something. And I drink a lot of water, way more than most people. "

" If we can become the de facto standard for image capture of unique perspectives around the world, we have a lot of growth ahead of us. "

" I originally started GoPro with the sole purpose of helping surfers capture photos of themselves and their friends while they were surfing. I thought it was crazy that very few surfers had any photos or videos of themselves. "

" Keeping people fired up starts with having a really clear vision for what the company is aiming to do. "

" Before GoPro, if you wanted to have any footage of yourself doing anything, whether it's video or photo, you not only needed a camera, you needed another human being. And if you wanted the footage to be good, you needed that other human being to have skill with the camera. "

" I lost $4 million of other people's money between the ages of 24 and 26. "

" I enrolled in a race car driving school, where you go for three days, and they wanted to rent me a video camera and charge me $100 for every half-hour. "

" Dedicating myself to actually following through was my single biggest achievement. "

" It's very difficult to get any footage of yourself doing what you love unless you have a friend who's a photographer or videographer and wants to document you. That was really the idea and the goal from the beginning: to help people get a good photo, and then it was to help people get a good video. "

" I decided that I want to live in a big world. And since then, any time I'm confronted with a challenging situation, I go for it. "

" Smartphones are always in your pocket. They're about reactive capture. "

" I learned that most people buy based on emotion, not on a rational breakdown of the product or service. "

" When I was 22, I realised I wanted to be an inventor. "

" Disney produces fabulous movies around certain characters, and then they commercialize that engagement through toys, books, cruises. "

" You don't have to raise millions of dollars to be successful, you just have to work on something you are passionate about. "

" You know what the best thing about morning ski trips are? McDonald's! "

" Bootstrapping allows you total creative freedom. For example, if you decide to approach your business in a certain way that makes it a two- or three-year process to get to your first product, you can do that, versus being rushed into it by investors. "

" The magic of GoPro is that we are enabling the world to communicate in this new way, to express themselves in a new way, and it's snowballing. "

" You have to ask yourself: how much does any one person or one family need? And when you start thinking about the universe as an organism, it's important that we, as components of that organism, take care of each other and ourselves. "

" I feel like in a world where we all try to figure out our place and our purpose here, your passions are one of your most obvious guides. "

" GoPro's capture devices and Kolor's software will combine to deliver exciting and highly accessible solutions for capturing, creating, and sharing spherical content. "

" I'll let myself obsess over things. "

" If I didn't follow my passion for surfing... I would have never come up with the concept to make a wrist camera. "

" On the road and traveling - that's when people are at their most creative. "