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" I originally started GoPro with the sole purpose of helping surfers capture photos of themselves and their friends while they were surfing. I thought it was crazy that very few surfers had any photos or videos of themselves. "

Nick Woodman

Crazy

Friends

Purpose

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" If I didn't follow my passion for surfing... I would have never come up with the concept to make a wrist camera. "

Nick Woodman

Never

Surfing

" Your passions are a bit like your fingerprints: Everybody has them; everybody's are different. One's passions may just be a guidebook to one's life. "

" I can sell anything that I totally believe in, but I'm a horrible salesman of something I don't believe in. "

" I'll let myself obsess over things. "

" I feel like I've done a pretty good job of scaling because I got some great mentors along the way that helped me realize I just have to build a phenomenal team around me that makes my job a lot easier. "

" When I have a difficult decision to make, I imagine myself as a 90-year-old guy looking back on his life. I imagine what I'll think about myself at that point in time, and it always makes it really easy to go for it. You're only going to regret that you wimped out. "

" I think that devices like Glass are going to do a terrific job of capturing your first-person perspective. And that's what people first think of when they think of GoPro. "

" I don't want to wake up and see my kids going off to college and wonder what happened. "

" Things that burn very brightly, we wonder how long they can keep burning. "

" It sounds cheesy, but if you are having fun, people will love your company, you will be more successful, and more ideas will come your way. "

" I think that that's something that's pretty interesting about a GoPro - it's the one camera that we know of that you can combine with like cameras to form new cameras. So it's a bit of a modular system. "

" I got an email from the Crown Prince of Norway asking me to talk at a summit for young Norwegian entrepreneurs. I ran to my wife and was like, 'Hey! I got an email from the Prince of Norway!' "

Nick Woodman

Wife

" I'm half Puerto Rican. "

" Everyone has an idea over time of what the business should be, and during the formative period, too many opinions could be disruptive. "

" You know what the best thing about morning ski trips are? McDonald's! "

" On the road and traveling - that's when people are at their most creative. "

" I learned that most people buy based on emotion, not on a rational breakdown of the product or service. "

" When I was 22, I realised I wanted to be an inventor. "

" In the early years, I would say GoPro's products were not that impressive. "

" I get pretty focused when I start working on something. And I drink a lot of water, way more than most people. "

Nick Woodman

People

Way

" YouTube didn't really start to hit its stride until 2006. "

" One of my mentors early on was Eli Harari, the founder of SanDisk, who happened to be a friend of my dad's. "

" Smartphones are always in your pocket. They're about reactive capture. "

" I lost $4 million of other people's money between the ages of 24 and 26. "

" I have a GoPro in the trunk of my streetcar. "

Nick Woodman

Streetcar

Trunk

" People are watching GoPro content not to decide whether they should buy it or not - they're watching it for the entertainment. "

" Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit. "

" The smartphone killed the traditional camera industry because it subsumed all the functions of a traditional camera. "

" As long as we continue to execute, everything will work out for everybody at GoPro. "

" Keeping people fired up starts with having a really clear vision for what the company is aiming to do. "