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" People are watching GoPro content not to decide whether they should buy it or not - they're watching it for the entertainment. "
Nick Woodman
People
Entertainment
Content
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" I think that that's something that's pretty interesting about a GoPro - it's the one camera that we know of that you can combine with like cameras to form new cameras. So it's a bit of a modular system. "
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" You know what the best thing about morning ski trips are? McDonald's! "
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" If we can become the de facto standard for image capture of unique perspectives around the world, we have a lot of growth ahead of us. "
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" YouTube didn't really start to hit its stride until 2006. "
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" Your passions are a bit like your fingerprints: Everybody has them; everybody's are different. One's passions may just be a guidebook to one's life. "
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" I lost $4 million of other people's money between the ages of 24 and 26. "
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" Fear drives you a lot harder than success does. "
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" You must, as an entrepreneur - if that's your position - be doing things that really move the needle. "
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" Surfing is such an incredible experience with a huge ego element. "
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" My twenties were my practice. My thirties were when I really hit my stride with GoPro and did all the heavy lifting to build the business. "
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" I realized that a surf trip on a jet can be like a road trip. If you see a road you want to turn down, you can just go there. "
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" The smartphone killed the traditional camera industry because it subsumed all the functions of a traditional camera. "
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" I think our slow, humble beginnings in surf shops, ski shops, bike shops, and motorcycle shops have been extremely important for our success. GoPro is all about celebrating an active lifestyle and sharing that with other people. It's authentic. It's not a brand that we went out and bought a bunch of ads for to create. "
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" To get GoPro started, I moved back in with my parents and went to work seven days a week, 20 hours a day. I wrote off my personal life to make headway on it. "
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" When I got out of college, I gave myself till I was 30 to invent a product. If I couldn't do it by then, I would just get a real job. And that fear - the fear of a real job - motivated me to be an entrepreneur. "
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" I originally started GoPro with the sole purpose of helping surfers capture photos of themselves and their friends while they were surfing. I thought it was crazy that very few surfers had any photos or videos of themselves. "
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" Now I'm the father of three young boys, I find myself using GoPro to film them more than anything - trips to the amusement park, the beach, the pool - just chasing them around as they grow. "
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" Somebody captures an incredible video, shares it online, and inspires millions of other people to go and do the same with their GoPros, and then it happens again and again - and what you've got is this incredible snowball of stoked customers capturing and creating rad content with their GoPros. "
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" I get pretty focused when I start working on something. And I drink a lot of water, way more than most people. "
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" When I think about dropping team sports and picking up surfing and also then geeking out radio control planes and gadgetry and all that stuff I love, that's what really now has led me in big part to GoPro. "
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" My friends used to tease me 'cause I'd wear a CamelBak while I was working so I wouldn't have to get up if I was thirsty. "
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