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" Dedicating myself to actually following through was my single biggest achievement. "

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" On the road and traveling - that's when people are at their most creative. "

" My twenties were my practice. My thirties were when I really hit my stride with GoPro and did all the heavy lifting to build the business. "

" I can sell anything that I totally believe in, but I'm a horrible salesman of something I don't believe in. "

" I lost $4 million of other people's money between the ages of 24 and 26. "

" Things that burn very brightly, we wonder how long they can keep burning. "

" When I have a difficult decision to make, I imagine myself as a 90-year-old guy looking back on his life. I imagine what I'll think about myself at that point in time, and it always makes it really easy to go for it. You're only going to regret that you wimped out. "

" Automobiles are dangerous as all get-out. "

" I learned that most people buy based on emotion, not on a rational breakdown of the product or service. "

" Fear drives you a lot harder than success does. "

" Keeping people fired up starts with having a really clear vision for what the company is aiming to do. "

" People are watching GoPro content not to decide whether they should buy it or not - they're watching it for the entertainment. "

" My friends used to tease me 'cause I'd wear a CamelBak while I was working so I wouldn't have to get up if I was thirsty. "

" If I'm a content creator, and I get recognition for my work, that's going to motivate me to spend even more time on my next production and make it even better. "

" It's very difficult to get any footage of yourself doing what you love unless you have a friend who's a photographer or videographer and wants to document you. That was really the idea and the goal from the beginning: to help people get a good photo, and then it was to help people get a good video. "

" No surfer wants to be the photographer, especially when the waves are good. "

" I'll let myself obsess over things. "

" I still drink a couple of Red Bulls every day. "

" Surfing is such an incredible experience with a huge ego element. "

" As long as you can bootstrap, not at the sacrifice of competitive advantage, bootstrapping is a really powerful thing because it allows you to be totally devoted to your vision. "

" Now I'm the father of three young boys, I find myself using GoPro to film them more than anything - trips to the amusement park, the beach, the pool - just chasing them around as they grow. "

" GoPro lets people take other people along for the ride with them. "

" I feel like I've done a pretty good job of scaling because I got some great mentors along the way that helped me realize I just have to build a phenomenal team around me that makes my job a lot easier. "

" I enrolled in a race car driving school, where you go for three days, and they wanted to rent me a video camera and charge me $100 for every half-hour. "

" As long as we continue to execute, everything will work out for everybody at GoPro. "

" GoPro is ideal for pro-active capture, meaning, 'Hey, we're going to do something fun, and we're going to capture a video of it.' "

" I feel like I went through the Great Depression. All these companies are being successful around you, you're on that track, and then the market collapses, and you're out of a job. You're trying to save your investors' investment, and it doesn't work, and you sell the company for nothing. It was brutal. "

" Before GoPro, if you wanted to have any footage of yourself doing anything, whether it's video or photo, you not only needed a camera, you needed another human being. And if you wanted the footage to be good, you needed that other human being to have skill with the camera. "

" People don't go buy GoPro for the thing; they buy it for what the thing does. "

" The magic of GoPro is that we are enabling the world to communicate in this new way, to express themselves in a new way, and it's snowballing. "

" I was inspired by how Red Bull isn't about the drink; it isn't about the product or the can. Red Bull is a platform to celebrate all that humans are capable of accomplishing. They built a lifestyle movement, a brand that sold this product. "