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" My friends used to tease me 'cause I'd wear a CamelBak while I was working so I wouldn't have to get up if I was thirsty. "

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" The magic of GoPro is that we are enabling the world to communicate in this new way, to express themselves in a new way, and it's snowballing. "

" GoPro's capture devices and Kolor's software will combine to deliver exciting and highly accessible solutions for capturing, creating, and sharing spherical content. "

" Things that burn very brightly, we wonder how long they can keep burning. "

" Disney produces fabulous movies around certain characters, and then they commercialize that engagement through toys, books, cruises. "

" It's very difficult to get any footage of yourself doing what you love unless you have a friend who's a photographer or videographer and wants to document you. That was really the idea and the goal from the beginning: to help people get a good photo, and then it was to help people get a good video. "

" I don't want to wake up and see my kids going off to college and wonder what happened. "

" At a certain point, the services that you build around the hardware become more important than the hardware itself. "

" Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit. "

" I enrolled in a race car driving school, where you go for three days, and they wanted to rent me a video camera and charge me $100 for every half-hour. "

" I come into work late morning time and go at it until early evening, and I'm lucky that I'm at the point where I'm able to do that. "

" A smartphone is a mobile computer in your pocket. "

" You don't have to raise millions of dollars to be successful, you just have to work on something you are passionate about. "

" I still drink a couple of Red Bulls every day. "

" People are watching GoPro content not to decide whether they should buy it or not - they're watching it for the entertainment. "

" Dedicating myself to actually following through was my single biggest achievement. "

" Fear drives you a lot harder than success does. "

" No surfer wants to be the photographer, especially when the waves are good. "

" In France, a hip replacement was captured using two GoPros in a stereoscopic 3D arrangement. Students can watch the surgery using a virtual reality headset. "

" As long as we continue to execute, everything will work out for everybody at GoPro. "

" A smartphone is great for when one person is documenting another thing or another person doing something. "

" I didn't want to take anybody else's money. I wanted to do something small that could be profitable from the beginning, and grow that way - and never need someone to write me a check to keep the business going. "

" When I have a difficult decision to make, I imagine myself as a 90-year-old guy looking back on his life. I imagine what I'll think about myself at that point in time, and it always makes it really easy to go for it. You're only going to regret that you wimped out. "

" The smartphone killed the traditional camera industry because it subsumed all the functions of a traditional camera. "

" You know what the best thing about morning ski trips are? McDonald's! "

" Bootstrapping allows you total creative freedom. For example, if you decide to approach your business in a certain way that makes it a two- or three-year process to get to your first product, you can do that, versus being rushed into it by investors. "

" The best way to fire somebody is to compassionately fire them. "

" I'm just extremely excited to explore the planet that we're living on. "

" I think our slow, humble beginnings in surf shops, ski shops, bike shops, and motorcycle shops have been extremely important for our success. GoPro is all about celebrating an active lifestyle and sharing that with other people. It's authentic. It's not a brand that we went out and bought a bunch of ads for to create. "

" I want to want to go to work in the morning. "

" My first business was a retro-gaming site where you'd go and play all these cool old-school games. It was a good idea but ahead of its time. "