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" GoPro is ideal for pro-active capture, meaning, 'Hey, we're going to do something fun, and we're going to capture a video of it.' "
Nick Woodman
Fun
Capture
Meaning
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" On the road and traveling - that's when people are at their most creative. "
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" Before GoPro, if you wanted to have any footage of yourself doing anything, whether it's video or photo, you not only needed a camera, you needed another human being. And if you wanted the footage to be good, you needed that other human being to have skill with the camera. "
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" It sounds cheesy, but if you are having fun, people will love your company, you will be more successful, and more ideas will come your way. "
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" Your passions are a bit like your fingerprints: Everybody has them; everybody's are different. One's passions may just be a guidebook to one's life. "
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" I think that devices like Glass are going to do a terrific job of capturing your first-person perspective. And that's what people first think of when they think of GoPro. "
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" People use GoPros to capture the experiences they are passionate about. "
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" I lost $4 million of other people's money between the ages of 24 and 26. "
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" My twenties were my practice. My thirties were when I really hit my stride with GoPro and did all the heavy lifting to build the business. "
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" Fear drives you a lot harder than success does. "
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" If I didn't follow my passion for surfing... I would have never come up with the concept to make a wrist camera. "
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" I enrolled in a race car driving school, where you go for three days, and they wanted to rent me a video camera and charge me $100 for every half-hour. "
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" I was inspired by how Red Bull isn't about the drink; it isn't about the product or the can. Red Bull is a platform to celebrate all that humans are capable of accomplishing. They built a lifestyle movement, a brand that sold this product. "
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" To get GoPro started, I moved back in with my parents and went to work seven days a week, 20 hours a day. I wrote off my personal life to make headway on it. "
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" People don't go buy GoPro for the thing; they buy it for what the thing does. "
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" Now I'm the father of three young boys, I find myself using GoPro to film them more than anything - trips to the amusement park, the beach, the pool - just chasing them around as they grow. "
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Beach
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" I still drink a couple of Red Bulls every day. "
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" When I have a difficult decision to make, I imagine myself as a 90-year-old guy looking back on his life. I imagine what I'll think about myself at that point in time, and it always makes it really easy to go for it. You're only going to regret that you wimped out. "
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Think
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" It's very difficult to get any footage of yourself doing what you love unless you have a friend who's a photographer or videographer and wants to document you. That was really the idea and the goal from the beginning: to help people get a good photo, and then it was to help people get a good video. "
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