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" As long as you can bootstrap, not at the sacrifice of competitive advantage, bootstrapping is a really powerful thing because it allows you to be totally devoted to your vision. "

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" I think that devices like Glass are going to do a terrific job of capturing your first-person perspective. And that's what people first think of when they think of GoPro. "

Nick Woodman

People

Glass

Perspective

" Things that burn very brightly, we wonder how long they can keep burning. "

" Losing other people's money was terrible. "

" If we can become the de facto standard for image capture of unique perspectives around the world, we have a lot of growth ahead of us. "

" I was inspired by how Red Bull isn't about the drink; it isn't about the product or the can. Red Bull is a platform to celebrate all that humans are capable of accomplishing. They built a lifestyle movement, a brand that sold this product. "

" Keeping people fired up starts with having a really clear vision for what the company is aiming to do. "

" The worst way to fire somebody is to let it drag out. It's not good for that person because they're not succeeding in their role. And it's not good for the organization because it's just not working. "

" People don't go buy GoPro for the thing; they buy it for what the thing does. "

" Dedicating myself to actually following through was my single biggest achievement. "

" GoPro lets people take other people along for the ride with them. "

" To get GoPro started, I moved back in with my parents and went to work seven days a week, 20 hours a day. I wrote off my personal life to make headway on it. "

" The magic of GoPro is that we are enabling the world to communicate in this new way, to express themselves in a new way, and it's snowballing. "

" People are watching GoPro content not to decide whether they should buy it or not - they're watching it for the entertainment. "

" I originally started GoPro with the sole purpose of helping surfers capture photos of themselves and their friends while they were surfing. I thought it was crazy that very few surfers had any photos or videos of themselves. "

" At a certain point, the services that you build around the hardware become more important than the hardware itself. "

Nick Woodman

Build

You

" I can sell anything that I totally believe in, but I'm a horrible salesman of something I don't believe in. "

" Automobiles are dangerous as all get-out. "

Nick Woodman

Dangerous

Automobiles

" I want to want to go to work in the morning. "

Nick Woodman

Want

Morning

" Your passions are a bit like your fingerprints: Everybody has them; everybody's are different. One's passions may just be a guidebook to one's life. "

" I feel like I've done a pretty good job of scaling because I got some great mentors along the way that helped me realize I just have to build a phenomenal team around me that makes my job a lot easier. "

" It's very difficult to get any footage of yourself doing what you love unless you have a friend who's a photographer or videographer and wants to document you. That was really the idea and the goal from the beginning: to help people get a good photo, and then it was to help people get a good video. "

" Surfing is such an incredible experience with a huge ego element. "

" I don't want to wake up and see my kids going off to college and wonder what happened. "

" Fear drives you a lot harder than success does. "

" I feel like in a world where we all try to figure out our place and our purpose here, your passions are one of your most obvious guides. "

" When I got out of college, I gave myself till I was 30 to invent a product. If I couldn't do it by then, I would just get a real job. And that fear - the fear of a real job - motivated me to be an entrepreneur. "

" I come from surfing, and surfing is the worst cool-guy industry of all. I decided long ago to try and kill the cool guy. "

" A smartphone is great for when one person is documenting another thing or another person doing something. "

" Everyone has an idea over time of what the business should be, and during the formative period, too many opinions could be disruptive. "

" It sounds cheesy, but if you are having fun, people will love your company, you will be more successful, and more ideas will come your way. "