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" I realized that a surf trip on a jet can be like a road trip. If you see a road you want to turn down, you can just go there. "

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" Your passions are a bit like your fingerprints: Everybody has them; everybody's are different. One's passions may just be a guidebook to one's life. "

" I lost $4 million of other people's money between the ages of 24 and 26. "

" I feel like in a world where we all try to figure out our place and our purpose here, your passions are one of your most obvious guides. "

" A smartphone is great for when one person is documenting another thing or another person doing something. "

" I feel like I've done a pretty good job of scaling because I got some great mentors along the way that helped me realize I just have to build a phenomenal team around me that makes my job a lot easier. "

" My twenties were my practice. My thirties were when I really hit my stride with GoPro and did all the heavy lifting to build the business. "

" I can sell anything that I totally believe in, but I'm a horrible salesman of something I don't believe in. "

" If I didn't follow my passion for surfing... I would have never come up with the concept to make a wrist camera. "

" Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit. "

" I originally started GoPro with the sole purpose of helping surfers capture photos of themselves and their friends while they were surfing. I thought it was crazy that very few surfers had any photos or videos of themselves. "

" Bootstrapping allows you total creative freedom. For example, if you decide to approach your business in a certain way that makes it a two- or three-year process to get to your first product, you can do that, versus being rushed into it by investors. "

" A smartphone is a mobile computer in your pocket. "

" I have a GoPro in the trunk of my streetcar. "

" Everyone has an idea over time of what the business should be, and during the formative period, too many opinions could be disruptive. "

" My first business was a retro-gaming site where you'd go and play all these cool old-school games. It was a good idea but ahead of its time. "

" Surfing is such an incredible experience with a huge ego element. "

" One of my mentors early on was Eli Harari, the founder of SanDisk, who happened to be a friend of my dad's. "

" You must, as an entrepreneur - if that's your position - be doing things that really move the needle. "

" If I'm a content creator, and I get recognition for my work, that's going to motivate me to spend even more time on my next production and make it even better. "

" It sounds cheesy, but if you are having fun, people will love your company, you will be more successful, and more ideas will come your way. "

" My friends used to tease me 'cause I'd wear a CamelBak while I was working so I wouldn't have to get up if I was thirsty. "

" Smartphones are always in your pocket. They're about reactive capture. "

" I still drink a couple of Red Bulls every day. "

" When I got out of college, I gave myself till I was 30 to invent a product. If I couldn't do it by then, I would just get a real job. And that fear - the fear of a real job - motivated me to be an entrepreneur. "

" You don't have to raise millions of dollars to be successful, you just have to work on something you are passionate about. "

" I learned that most people buy based on emotion, not on a rational breakdown of the product or service. "

" I didn't want to take anybody else's money. I wanted to do something small that could be profitable from the beginning, and grow that way - and never need someone to write me a check to keep the business going. "

" People are watching GoPro content not to decide whether they should buy it or not - they're watching it for the entertainment. "

" As long as we continue to execute, everything will work out for everybody at GoPro. "

" When I think about dropping team sports and picking up surfing and also then geeking out radio control planes and gadgetry and all that stuff I love, that's what really now has led me in big part to GoPro. "