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" In the early years, I would say GoPro's products were not that impressive. "

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" You know what the best thing about morning ski trips are? McDonald's! "

" Keeping people fired up starts with having a really clear vision for what the company is aiming to do. "

" A smartphone is great for when one person is documenting another thing or another person doing something. "

" As long as we continue to execute, everything will work out for everybody at GoPro. "

" Dedicating myself to actually following through was my single biggest achievement. "

" At a certain point, the services that you build around the hardware become more important than the hardware itself. "

" Somebody captures an incredible video, shares it online, and inspires millions of other people to go and do the same with their GoPros, and then it happens again and again - and what you've got is this incredible snowball of stoked customers capturing and creating rad content with their GoPros. "

" It sounds cheesy, but if you are having fun, people will love your company, you will be more successful, and more ideas will come your way. "

" I got an email from the Crown Prince of Norway asking me to talk at a summit for young Norwegian entrepreneurs. I ran to my wife and was like, 'Hey! I got an email from the Prince of Norway!' "

" Your passions are a bit like your fingerprints: Everybody has them; everybody's are different. One's passions may just be a guidebook to one's life. "

" If I'm a content creator, and I get recognition for my work, that's going to motivate me to spend even more time on my next production and make it even better. "

" The smartphone killed the traditional camera industry because it subsumed all the functions of a traditional camera. "

" Now I'm the father of three young boys, I find myself using GoPro to film them more than anything - trips to the amusement park, the beach, the pool - just chasing them around as they grow. "

" As long as you can bootstrap, not at the sacrifice of competitive advantage, bootstrapping is a really powerful thing because it allows you to be totally devoted to your vision. "

" I think our slow, humble beginnings in surf shops, ski shops, bike shops, and motorcycle shops have been extremely important for our success. GoPro is all about celebrating an active lifestyle and sharing that with other people. It's authentic. It's not a brand that we went out and bought a bunch of ads for to create. "

" You must, as an entrepreneur - if that's your position - be doing things that really move the needle. "

" In France, a hip replacement was captured using two GoPros in a stereoscopic 3D arrangement. Students can watch the surgery using a virtual reality headset. "

" I come from surfing, and surfing is the worst cool-guy industry of all. I decided long ago to try and kill the cool guy. "

" Automobiles are dangerous as all get-out. "

" I want to want to go to work in the morning. "

" If we can become the de facto standard for image capture of unique perspectives around the world, we have a lot of growth ahead of us. "

" I'll let myself obsess over things. "

" Fear drives you a lot harder than success does. "

" I grew up with stories of people who start their own businesses and do really well. So I thought, 'OK, that's what you do.' I can thank my dad for that. "

" When I was 22, I realised I wanted to be an inventor. "

" Disney produces fabulous movies around certain characters, and then they commercialize that engagement through toys, books, cruises. "

" Surfing is such an incredible experience with a huge ego element. "

" I get pretty focused when I start working on something. And I drink a lot of water, way more than most people. "

" Losing other people's money was terrible. "

" You don't have to raise millions of dollars to be successful, you just have to work on something you are passionate about. "