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" You have to ask yourself: how much does any one person or one family need? And when you start thinking about the universe as an organism, it's important that we, as components of that organism, take care of each other and ourselves. "

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" I feel like in a world where we all try to figure out our place and our purpose here, your passions are one of your most obvious guides. "

Nick Woodman

Place

Purpose

Try

" YouTube didn't really start to hit its stride until 2006. "

" I got an email from the Crown Prince of Norway asking me to talk at a summit for young Norwegian entrepreneurs. I ran to my wife and was like, 'Hey! I got an email from the Prince of Norway!' "

Nick Woodman

Wife

" GoPro lets people take other people along for the ride with them. "

" One of my mentors early on was Eli Harari, the founder of SanDisk, who happened to be a friend of my dad's. "

" I come from surfing, and surfing is the worst cool-guy industry of all. I decided long ago to try and kill the cool guy. "

" Bootstrapping allows you total creative freedom. For example, if you decide to approach your business in a certain way that makes it a two- or three-year process to get to your first product, you can do that, versus being rushed into it by investors. "

" To get GoPro started, I moved back in with my parents and went to work seven days a week, 20 hours a day. I wrote off my personal life to make headway on it. "

" GoPro's capture devices and Kolor's software will combine to deliver exciting and highly accessible solutions for capturing, creating, and sharing spherical content. "

" As long as you can bootstrap, not at the sacrifice of competitive advantage, bootstrapping is a really powerful thing because it allows you to be totally devoted to your vision. "

" Disney produces fabulous movies around certain characters, and then they commercialize that engagement through toys, books, cruises. "

" In the early years, I would say GoPro's products were not that impressive. "

" Automobiles are dangerous as all get-out. "

Nick Woodman

Dangerous

Automobiles

" Fear drives you a lot harder than success does. "

" What makes 4K so interesting is it captures lifelike cinema-quality video. "

" I feel like I've done a pretty good job of scaling because I got some great mentors along the way that helped me realize I just have to build a phenomenal team around me that makes my job a lot easier. "

" I was inspired by how Red Bull isn't about the drink; it isn't about the product or the can. Red Bull is a platform to celebrate all that humans are capable of accomplishing. They built a lifestyle movement, a brand that sold this product. "

" You don't have to raise millions of dollars to be successful, you just have to work on something you are passionate about. "

" I enrolled in a race car driving school, where you go for three days, and they wanted to rent me a video camera and charge me $100 for every half-hour. "

" I don't want to wake up and see my kids going off to college and wonder what happened. "

" GoPro is ideal for pro-active capture, meaning, 'Hey, we're going to do something fun, and we're going to capture a video of it.' "

" People are watching GoPro content not to decide whether they should buy it or not - they're watching it for the entertainment. "

" I didn't want to take anybody else's money. I wanted to do something small that could be profitable from the beginning, and grow that way - and never need someone to write me a check to keep the business going. "

" The best way to fire somebody is to compassionately fire them. "

" I learned that most people buy based on emotion, not on a rational breakdown of the product or service. "

" I think that that's something that's pretty interesting about a GoPro - it's the one camera that we know of that you can combine with like cameras to form new cameras. So it's a bit of a modular system. "

" I lost $4 million of other people's money between the ages of 24 and 26. "

" I think that devices like Glass are going to do a terrific job of capturing your first-person perspective. And that's what people first think of when they think of GoPro. "

" Surfing is such an incredible experience with a huge ego element. "

" Keeping people fired up starts with having a really clear vision for what the company is aiming to do. "