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" I think that devices like Glass are going to do a terrific job of capturing your first-person perspective. And that's what people first think of when they think of GoPro. "

Nick Woodman

People

Glass

Perspective

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" You must, as an entrepreneur - if that's your position - be doing things that really move the needle. "

" GoPro is ideal for pro-active capture, meaning, 'Hey, we're going to do something fun, and we're going to capture a video of it.' "

" My first business was a retro-gaming site where you'd go and play all these cool old-school games. It was a good idea but ahead of its time. "

" You don't have to raise millions of dollars to be successful, you just have to work on something you are passionate about. "

" If I'm a content creator, and I get recognition for my work, that's going to motivate me to spend even more time on my next production and make it even better. "

Nick Woodman

Time

Work

" My twenties were my practice. My thirties were when I really hit my stride with GoPro and did all the heavy lifting to build the business. "

" If we can become the de facto standard for image capture of unique perspectives around the world, we have a lot of growth ahead of us. "

" I lost $4 million of other people's money between the ages of 24 and 26. "

" I think that that's something that's pretty interesting about a GoPro - it's the one camera that we know of that you can combine with like cameras to form new cameras. So it's a bit of a modular system. "

" On the road and traveling - that's when people are at their most creative. "

" I'll let myself obsess over things. "

" Disney produces fabulous movies around certain characters, and then they commercialize that engagement through toys, books, cruises. "

" I have a GoPro in the trunk of my streetcar. "

Nick Woodman

Streetcar

Trunk

" In France, a hip replacement was captured using two GoPros in a stereoscopic 3D arrangement. Students can watch the surgery using a virtual reality headset. "

" I want to want to go to work in the morning. "

Nick Woodman

Want

Morning

" People don't go buy GoPro for the thing; they buy it for what the thing does. "

" I feel like in a world where we all try to figure out our place and our purpose here, your passions are one of your most obvious guides. "

" I'm just extremely excited to explore the planet that we're living on. "

" People are watching GoPro content not to decide whether they should buy it or not - they're watching it for the entertainment. "

" You know what the best thing about morning ski trips are? McDonald's! "

" As long as we continue to execute, everything will work out for everybody at GoPro. "

" Things that burn very brightly, we wonder how long they can keep burning. "

" My friends used to tease me 'cause I'd wear a CamelBak while I was working so I wouldn't have to get up if I was thirsty. "

Nick Woodman

Tease

Friends

" GoPro's capture devices and Kolor's software will combine to deliver exciting and highly accessible solutions for capturing, creating, and sharing spherical content. "

" A really important thing when you come up with a concept is that you solve a pervasive problem for people, and you don't try to create a new way to do something that isn't necessarily broken. "

" Losing other people's money was terrible. "

" One of my mentors early on was Eli Harari, the founder of SanDisk, who happened to be a friend of my dad's. "

" The worst way to fire somebody is to let it drag out. It's not good for that person because they're not succeeding in their role. And it's not good for the organization because it's just not working. "

" You have to ask yourself: how much does any one person or one family need? And when you start thinking about the universe as an organism, it's important that we, as components of that organism, take care of each other and ourselves. "

" Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit. "