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" Keeping people fired up starts with having a really clear vision for what the company is aiming to do. "
Nick Woodman
Company
Clear
People
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" At a certain point, the services that you build around the hardware become more important than the hardware itself. "
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Build
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More
" Automobiles are dangerous as all get-out. "
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Dangerous
Automobiles
" I grew up with stories of people who start their own businesses and do really well. So I thought, 'OK, that's what you do.' I can thank my dad for that. "
Nick Woodman
Own
I Can
You
" I wore a GoPro camera on my head for all three of my boys. "
Nick Woodman
Head
Three
Wore
" I feel like I went through the Great Depression. All these companies are being successful around you, you're on that track, and then the market collapses, and you're out of a job. You're trying to save your investors' investment, and it doesn't work, and you sell the company for nothing. It was brutal. "
Nick Woodman
Job
Feel
Depression
" People use GoPros to capture the experiences they are passionate about. "
Nick Woodman
Experiences
People
Passionate
" GoPro is ideal for pro-active capture, meaning, 'Hey, we're going to do something fun, and we're going to capture a video of it.' "
Nick Woodman
Fun
Capture
Meaning
" In the early years, I would say GoPro's products were not that impressive. "
Nick Woodman
Say
Products
Years
" A really important thing when you come up with a concept is that you solve a pervasive problem for people, and you don't try to create a new way to do something that isn't necessarily broken. "
Nick Woodman
Problem
Important
People
" I decided that I want to live in a big world. And since then, any time I'm confronted with a challenging situation, I go for it. "
Nick Woodman
Live
World
Time
" I didn't want to take anybody else's money. I wanted to do something small that could be profitable from the beginning, and grow that way - and never need someone to write me a check to keep the business going. "
Nick Woodman
Beginning
Small
Money
" I have a GoPro in the trunk of my streetcar. "
Nick Woodman
Streetcar
Trunk
" As long as we continue to execute, everything will work out for everybody at GoPro. "
Nick Woodman
Everything
Out
Will
" People don't go buy GoPro for the thing; they buy it for what the thing does. "
Nick Woodman
Thing
People
Buy
" You know what the best thing about morning ski trips are? McDonald's! "
Nick Woodman
Ski
You
McDonald
" Smartphones are always in your pocket. They're about reactive capture. "
Nick Woodman
Your
Always
Capture
" On the road and traveling - that's when people are at their most creative. "
Nick Woodman
Most
Traveling
Road
" Disney produces fabulous movies around certain characters, and then they commercialize that engagement through toys, books, cruises. "
Nick Woodman
Fabulous
Through
Movies
" To get GoPro started, I moved back in with my parents and went to work seven days a week, 20 hours a day. I wrote off my personal life to make headway on it. "
Nick Woodman
Parents
Back
Week
" Losing other people's money was terrible. "
Nick Woodman
Money
Terrible
Losing
" I still drink a couple of Red Bulls every day. "
Nick Woodman
Every Day
Red
Still
" A smartphone is great for when one person is documenting another thing or another person doing something. "
Nick Woodman
Something
Doing
Great
" I think that devices like Glass are going to do a terrific job of capturing your first-person perspective. And that's what people first think of when they think of GoPro. "
Nick Woodman
People
Glass
Perspective
" I come from surfing, and surfing is the worst cool-guy industry of all. I decided long ago to try and kill the cool guy. "
Nick Woodman
Surfing
Cool
Guy
" I'll let myself obsess over things. "
Nick Woodman
Myself
Things
Obsess
" As long as you can bootstrap, not at the sacrifice of competitive advantage, bootstrapping is a really powerful thing because it allows you to be totally devoted to your vision. "
Nick Woodman
Sacrifice
You
Long
" I think that that's something that's pretty interesting about a GoPro - it's the one camera that we know of that you can combine with like cameras to form new cameras. So it's a bit of a modular system. "
Nick Woodman
Think
Camera
Interesting
" You don't have to raise millions of dollars to be successful, you just have to work on something you are passionate about. "
Nick Woodman
Work
Just
You
" I was inspired by how Red Bull isn't about the drink; it isn't about the product or the can. Red Bull is a platform to celebrate all that humans are capable of accomplishing. They built a lifestyle movement, a brand that sold this product. "
Nick Woodman
Brand
Celebrate
Drink
" I originally started GoPro with the sole purpose of helping surfers capture photos of themselves and their friends while they were surfing. I thought it was crazy that very few surfers had any photos or videos of themselves. "
Nick Woodman
Crazy
Friends
Purpose